Microsoft Forms vs Qualtrics:Which is searched more?
In September 2026, Microsoft Forms had more branded searches than Qualtrics among survey and form tools worldwide. Microsoft Forms was estimated to have 2.1M branded searches compared to Qualtrics’ 246K, and held an 11.5% Share of Search versus Qualtrics’ 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Microsoft Forms or Qualtrics?
Compare the survey and form tools people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Forms, Qualtrics. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Forms | Microsoft Forms | Jotform | SurveyMonkey | Typeform | Qualtrics |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.6% | 13.2% | 4.2% | 3.4% | 2.3% | 2.3% |
| Nov 2025 | 76.5% | 11.4% | 4.4% | 3.5% | 2.4% | 1.9% |
| Dec 2025 | 77.2% | 11.3% | 4.4% | 2.9% | 2.4% | 1.9% |
| Jan 2026 | 77.4% | 11.3% | 4.4% | 2.9% | 2.4% | 1.6% |
| Feb 2026 | 77.6% | 11.5% | 3.6% | 2.9% | 2.4% | 1.9% |
| Mar 2026 | 74.6% | 13.3% | 4.2% | 3.4% | 2.3% | 2.2% |
| Apr 2026 | 78.6% | 11.3% | 3.7% | 2.4% | 2% | 2% |
| May 2026 | 78% | 11.4% | 3.7% | 2.9% | 2% | 1.9% |
| Jun 2026 | 78.1% | 11.5% | 3.8% | 2.9% | 2% | 1.6% |
| Jul 2026 | 77.9% | 11.3% | 4.4% | 2.9% | 2% | 1.6% |
| Aug 2026 | 79.6% | 11.3% | 3.7% | 2.4% | 1.6% | 1.3% |
| Sep 2026 | 80.7% | 11.5% | 3.1% | 2% | 1.4% | 1.3% |
How has the Microsoft Forms and Qualtrics comparison changed over the last 12 months?
3 findings
- Microsoft Forms was ahead of Qualtrics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Forms’ estimated Share of Search among survey and form tools worldwide moved from 13.2% to 11.5%, and its estimated monthly branded searches held steady at 2.1M.
- Across the 12 months ending September 2026, Qualtrics’ estimated Share of Search among survey and form tools worldwide moved from 2.3% to 1.3%, and its estimated monthly branded searches moved from 368K to 246K.
How did search popularity change for survey and form tools worldwide in September 2026?
1 change
Estimated monthly branded searches for Qualtrics worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
Other head-to-heads among survey and form tools
Google Forms vs Microsoft Forms: compare search popularity
Google Forms vs Jotform: compare search popularity
Google Forms vs SurveyMonkey: compare search popularity- Microsoft Forms vs Jotform: compare search popularity
- Microsoft Forms vs SurveyMonkey: compare search popularity
- Jotform vs SurveyMonkey: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Microsoft Forms’ and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Forms
11 branded search terms
- creating microsoft forms
- forms microsoft
- forms office
- microsoft form
- Microsoft Forms
- microsoft forms app
- microsoft forms quiz
- microsoft forms survey
- microsoftforms
- MS Forms
- office forms
Qualtrics
2 branded search terms
- qualtrics
- qualtrics customer feedback
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.