Brandwave

How popular isQualtrics in search?

In August 2026, there were an estimated 247K branded searches for Qualtrics worldwide which is down 33.1% over the last 11 months. Qualtrics holds 1.8% estimated Share of Search among survey platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Forms89.3%
  2. Jotform4.2%
  3. SurveyMonkey2.8%
  4. Typeform1.9%
  5. Qualtrics1.8%
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Which survey platforms compete with Qualtrics?

Qualtrics against survey platforms worldwide, by month

Share of Search by month for Google Forms, Jotform, SurveyMonkey, Qualtrics. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle FormsJotformSurveyMonkeyTypeformQualtrics
Oct 202585.7%4.9%4%2.7%2.6%
Nov 202585.7%4.9%4%2.7%2.6%
Dec 202586.9%5%3.3%2.7%2.1%
Jan 202686.7%5%3.3%2.8%2.2%
Feb 202687.6%4.2%3.3%2.8%2.2%
Mar 202685.9%4.9%3.9%2.7%2.6%
Apr 202688.5%4.2%2.7%2.3%2.2%
May 202688%4.2%3.3%2.3%2.2%
Jun 202688.2%4.4%3.3%2.3%1.8%
Jul 202687.2%5%3.3%2.3%2.1%
Aug 202689.3%4.2%2.8%1.9%1.8%
Sep 2026—————

  1. 1.Google Forms

    89.3%

    Held 1st. 12.2M estimated branded searches, +20.9% vs prior month. Share +2.1 points.

  2. 2.Jotform

    4.2%

    Held 2nd. 572K estimated branded searches, -1.7% vs prior month. Share -0.8 points.

  3. 3.SurveyMonkey

    2.8%

    Held 3rd. 375K estimated branded searches, -2.1% vs prior month. Share -0.6 points.

  4. 4.Typeform

    1.9%

    Held 4th. 261K estimated branded searches, -0.46% vs prior month. Share -0.4 points.

  5. 5.Qualtrics

    1.8%

    Held 5th. 247K estimated branded searches, -0.12% vs prior month. Share -0.3 points.

Compare search popularity between Qualtrics and its closest rivals

How has branded search demand for Qualtrics changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Qualtrics worldwide fell from 369K to 247K.
  • Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among survey platforms worldwide decreased from 2.6% to 1.8%.

How did search popularity change for survey platforms worldwide in August 2026?

  1. In August 2026, Google Forms gained estimated Share of Search among survey platforms worldwide, from 87.2% to 89.3%.

  2. In August 2026, Jotform lost estimated Share of Search among survey platforms worldwide, from 5% to 4.2%.

  3. In August 2026, SurveyMonkey lost estimated Share of Search among survey platforms worldwide, from 3.3% to 2.8%.

  4. Estimated monthly branded searches for Qualtrics worldwide fell 33.1% over 11 measured months, from 369K to 247K in August 2026.

  5. Estimated monthly branded searches for Typeform worldwide fell 32.6% over 11 measured months, from 387K to 261K in August 2026.

Where does Qualtrics compete?

Qualtrics is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Survey platforms5th of 51.8%Shown above
Experience management platforms2nd of 533.2%Show ranking
Employee survey platforms2nd of 535.9%Show ranking
Panel research platforms1st of 576%Show ranking
Voice of customer platforms1st of 579.8%Show ranking
Customer feedback software1st of 584.3%Show ranking

How is Qualtrics measured?

Brandwave collects information about searches that people make online using Qualtrics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • qualtrics
  • qualtrics customer feedback
  • qualtrics voice of customer
  • qualtrics.com

Do you work for Qualtrics? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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