Qualtrics vs Rally:Which is more popular?
In October 2026, Rally had more branded searches than Qualtrics among panel research platforms worldwide. Rally had about 480 branded searches, while Qualtrics had 390. Rally made up 0.17% of all panel research platform searches we track, and Qualtrics accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about panel research platforms, Qualtrics appeared in three of the five answers and Rally in none.
Who do people search for more?
Rally, about 23% more searches than Qualtrics
Who does AI mention more?
Qualtrics, mentioned in 3 of 5 answers, Rally in 0
Who does AI recommend more?
Qualtrics, the only one of the two named
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Top panel research platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Qualtrics was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rally did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
User Interviews5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Prolific4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Respondent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CloudResearch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Qualtrics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Amazon Mechanical Turk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Askable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TestingTime0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Rally0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UserTesting0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about panel research platforms
5 answers
Asked ChatGPT
“Which panel research platform should I use?”
Asked ChatGPT
“What are the best panel research platforms?”
Asked ChatGPT
“What's the best panel research platform for a research team?”
Searched Google, AI Overview
“panel research platforms”
Searched Google, AI Overview
“research participant platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Qualtrics or Rally more popular in search?
This chart shows how often people search Google for Qualtrics and Rally by name. Each line represents a brand's share of searches for all ten panel research platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Rally, Qualtrics. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Mechanical Turk | Prolific | Respondent | Askable | CloudResearch | User Interviews | TestingTime | Rally | Qualtrics | UserTesting |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 73.7% | 9.3% | 5.9% | 3% | 3.6% | 2.5% | 1.7% | 0.27% | 0.08% | <0.01% |
| Dec 2025 | 72.6% | 9.6% | 5.8% | 3% | 4.6% | 2% | 2% | 0.25% | 0.1% | 0.01% |
| Jan 2026 | 71.4% | 9.4% | 7% | 2.9% | 4.5% | 2% | 2.4% | 0.26% | 0.08% | <0.01% |
| Feb 2026 | 64.3% | 11.7% | 9.2% | 4.6% | 5.9% | 1.7% | 2.1% | 0.26% | 0.12% | 0.01% |
| Mar 2026 | 63.1% | 13.5% | 8.9% | 4.6% | 5.8% | 2.1% | 1.7% | 0.27% | 0.1% | 0.01% |
| Apr 2026 | 52.1% | 16.6% | 10.5% | 3.8% | 11.5% | 3.1% | 2.1% | 0.21% | 0.1% | <0.01% |
| May 2026 | 47.9% | 22.8% | 9.6% | 5.2% | 9.8% | 2.9% | 1.5% | 0.23% | 0.11% | <0.01% |
| Jun 2026 | 46% | 21.6% | 9.3% | 6.1% | 11.5% | 3.4% | 1.8% | 0.2% | 0.13% | <0.01% |
| Jul 2026 | 47.6% | 22.2% | 8% | 5.1% | 12.6% | 2.4% | 1.9% | 0.17% | 0.14% | <0.01% |
| Aug 2026 | 42.7% | 20% | 10.8% | 8.4% | 12.6% | 2.6% | 2.5% | 0.22% | 0.12% | <0.01% |
| Sep 2026 | 41.1% | 20.1% | 8.9% | 12.6% | 11.3% | 3.2% | 2.5% | 0.18% | 0.12% | <0.01% |
| Oct 2026 | 37.6% | 19.2% | 12.5% | 11.8% | 11.8% | 4.4% | 2.4% | 0.17% | 0.14% | 0% |
Qualtrics sells other things too, so only its searches that name this product count here, like “qualtrics panel”.
How has branded search for Qualtrics and Rally changed worldwide over the last 12 months?
3 findings
- Rally was ahead of Qualtrics in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Qualtrics’ share of searches among panel research platforms worldwide moved from 0.08% to 0.14%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending October 2026, Rally’s share of searches among panel research platforms worldwide moved from 0.27% to 0.17%, and its estimated monthly branded searches moved from 1.3K to 480.
How did search popularity change for panel research platforms worldwide in October 2026?
1 change
Estimated monthly branded searches for Rally worldwide fell 63.1% over 12 measured months, from 1.3K to 480 in October 2026.
How are Qualtrics’ and Rally’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Qualtrics’ and Rally’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among panel research platforms
- Amazon Mechanical Turk vs Prolific: compare popularity
- Amazon Mechanical Turk vs Respondent: compare popularity
- Amazon Mechanical Turk vs Askable: compare popularity
- Amazon Mechanical Turk vs CloudResearch: compare popularity
- Prolific vs Respondent: compare popularity
- Prolific vs Askable: compare popularity
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