Panel research platforms:Which brands are most popular in search?
In August 2026, Qualtrics was the most searched among panel research platforms worldwide, with an estimated 247K branded searches and 76% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Qualtrics76%Amazon Mechanical Turk18.6%
UserTesting4.7%
Respondent0.49%
Prolific0.18%
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Share of SearchLeaderboard
Compare the platforms used to recruit research participants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Qualtrics, Amazon Mechanical Turk, UserTesting. The figures are in the table below the chart.
View monthly share of search table
| Month | Qualtrics | Amazon Mechanical Turk | UserTesting | Respondent | Prolific |
|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 30.1% | 1.8% | 0.53% | 0.11% |
| Nov 2025 | 67.5% | 30.2% | 1.9% | 0.35% | 0.11% |
| Dec 2025 | 60.7% | 33.2% | 5.5% | 0.39% | 0.15% |
| Jan 2026 | 61.3% | 33.5% | 4.5% | 0.49% | 0.1% |
| Feb 2026 | 66.3% | 29.6% | 3.3% | 0.64% | 0.13% |
| Mar 2026 | 66.7% | 29.8% | 2.8% | 0.52% | 0.13% |
| Apr 2026 | 70.8% | 25.9% | 3% | 0.19% | 0.11% |
| May 2026 | 69.7% | 25.4% | 4.6% | 0.17% | 0.17% |
| Jun 2026 | 68.9% | 25.2% | 5.6% | 0.2% | 0.16% |
| Jul 2026 | 68.9% | 25.2% | 5.3% | 0.36% | 0.16% |
| Aug 2026 | 76% | 18.6% | 4.7% | 0.49% | 0.18% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76% | 247K | -0.12% | +7.1 points | |
| 2, held 2nd | 18.6% | 60.5K | -33.1% | -6.6 points | |
| 3, held 3rd | 4.7% | 15.1K | -20.3% | -0.6 points | |
| 4, held 4th | 0.49% | 1.6K | +23.1% | +0.1 points | |
| 5, held 5th | 0.18% | 590 | 0% | 0 points |
76%
Held 1st. 247K estimated branded searches, -0.12% vs prior month. Share +7.1 points.
18.6%
Held 2nd. 60.5K estimated branded searches, -33.1% vs prior month. Share -6.6 points.
4.7%
Held 3rd. 15.1K estimated branded searches, -20.3% vs prior month. Share -0.6 points.
0.49%
Held 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.
5.
0.18%
Held 5th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among panel research platforms worldwide?
5 brands
In August 2026, Qualtrics was the most searched among panel research platforms worldwide, with an estimated 247K branded searches and 76% estimated Share of Search within this set. Amazon Mechanical Turk is in 2nd place, 57.4 percentage points behind at 18.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Qualtrics | 67.4% → 76% | 76%Aug 2026 | 60.7%Dec 2025 | 1st |
| Amazon Mechanical Turk | 30.1% → 18.6% | 33.5%Jan 2026 | 18.6%Aug 2026 | 2nd |
| UserTesting | 1.8% → 4.7% | 5.6%Jun 2026 | 1.8%Oct 2025 | 3rd |
| Respondent | 0.53% → 0.49% | 0.64%Feb 2026 | 0.17%May 2026 | 4th |
| Prolific | 0.11% → 0.18% | 0.18%Aug 2026 | 0.1%Jan 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among panel research platforms worldwide increased from 67.4% to 76%.
- Across the 11 months ending August 2026, Amazon Mechanical Turk’s estimated Share of Search among panel research platforms worldwide decreased from 30.1% to 18.6%.
- Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among panel research platforms worldwide increased from 1.8% to 4.7%.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among panel research platforms worldwide peaked at 76% in August 2026 and was lowest at 60.7% in December 2025.
- Across the 11 months ending August 2026, Amazon Mechanical Turk’s estimated Share of Search among panel research platforms worldwide peaked at 33.5% in January 2026 and was lowest at 18.6% in August 2026.
- Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among panel research platforms worldwide peaked at 5.6% in June 2026 and was lowest at 1.8% in October 2025.
- Across the 11 months ending August 2026, Respondent and Prolific held steady: their estimated Share of Search among panel research platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for panel research platforms worldwide in August 2026?
4 changes
In August 2026, Qualtrics gained estimated Share of Search among panel research platforms worldwide, from 68.9% to 76%.
In August 2026, Amazon Mechanical Turk lost estimated Share of Search among panel research platforms worldwide, from 25.2% to 18.6%.
In August 2026, UserTesting lost estimated Share of Search among panel research platforms worldwide, from 5.3% to 4.7%.
Estimated monthly branded searches for Respondent worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.
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