CloudResearch vs Prolific:Which is more popular?
In September 2026, CloudResearch had more branded searches than Prolific among panel research platforms worldwide. CloudResearch had about 18,100 branded searches, while Prolific had 660. CloudResearch made up 2.5% of all panel research platform searches we track, and Prolific accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about panel research platforms, Prolific appeared in four of the five answers and CloudResearch in three. Prolific was mentioned before CloudResearch in four out of five answers.
Who do people search for more?
CloudResearch, about 27 searches for every 1 for Prolific
Who does AI mention more?
Prolific, mentioned in 4 of 5 answers, CloudResearch in 3
Who does AI recommend more?
Prolific, named ahead of CloudResearch in 4 of 5 answers
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Top panel research platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Prolific was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CloudResearch was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Prolific was listed before CloudResearch in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
User Interviews5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Respondent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Prolific4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Qualtrics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- CloudResearch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Amazon Mechanical Turk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UserTesting0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about panel research platforms
5 answers
Asked ChatGPT
“Which panel research platform should I use?”
Asked ChatGPT
“What are the best panel research platforms?”
Asked ChatGPT
“What's the best panel research platform for a research team?”
Searched Google, AI Overview
“panel research platforms”
Searched Google, AI Overview
“research participant platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is CloudResearch or Prolific more popular in search?
This chart shows how often people search Google for CloudResearch and Prolific by name. Each line represents a brand's share of searches for all seven panel research platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for CloudResearch, Prolific. The figures are in the table below the chart.
View monthly share of searches table
| Month | Qualtrics | Respondent | User Interviews | Amazon Mechanical Turk | CloudResearch | Prolific | UserTesting |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 19.7% | 8.7% | 26.5% | 1.7% | 0.08% | <0.01% |
| Nov 2025 | 39.3% | 17.9% | 11.8% | 29.4% | 1.6% | 0.08% | <0.01% |
| Dec 2025 | 37.6% | 20.9% | 11.3% | 28.2% | 1.9% | 0.1% | <0.01% |
| Jan 2026 | 31.5% | 26.1% | 11.6% | 28.9% | 1.9% | 0.07% | <0.01% |
| Feb 2026 | 42.2% | 19.3% | 10.4% | 25.9% | 2.1% | 0.09% | <0.01% |
| Mar 2026 | 41.3% | 18.9% | 12.4% | 25.3% | 2% | 0.09% | <0.01% |
| Apr 2026 | 41.1% | 18.6% | 15.1% | 20.6% | 4.5% | 0.07% | <0.01% |
| May 2026 | 38.6% | 21.2% | 17.3% | 19.3% | 3.5% | 0.1% | <0.01% |
| Jun 2026 | 35.2% | 23.7% | 19.3% | 17.7% | 3.9% | 0.09% | <0.01% |
| Jul 2026 | 32.2% | 26.7% | 17.6% | 19.8% | 3.6% | 0.11% | <0.01% |
| Aug 2026 | 32.1% | 26.6% | 21.5% | 16.1% | 3.5% | 0.1% | <0.01% |
| Sep 2026 | 34.4% | 28.3% | 23.1% | 11.6% | 2.5% | 0.09% | <0.01% |
How has the CloudResearch and Prolific comparison changed over the last 12 months?
3 findings
- CloudResearch was ahead of Prolific in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CloudResearch’s share of searches among panel research platforms worldwide moved from 1.7% to 2.5%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 12 months ending September 2026, Prolific’s share of searches among panel research platforms worldwide moved from 0.08% to 0.09%, and its estimated monthly branded searches held steady at 660.
How did search popularity change for panel research platforms worldwide in September 2026?
1 change
In September 2026, CloudResearch lost share of searches among panel research platforms worldwide, from 3.5% to 2.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using CloudResearch’s and Prolific’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CloudResearch
1 branded search term
- cloudresearch
Prolific
2 branded search terms
- prolific panel
- prolific research
Other head-to-heads among panel research platforms
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