Brandwave

How popular isQualtrics in search?

In August 2026, there were an estimated 247K branded searches for Qualtrics worldwide which is down 33.1% over the last 11 months. Qualtrics holds 76% estimated Share of Search among panel research platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Qualtrics76%
  2. Amazon Mechanical Turk18.6%
  3. UserTesting4.7%
  4. Respondent0.49%
  5. Prolific0.18%
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Which panel research platforms compete with Qualtrics?

Qualtrics against panel research platforms worldwide, by month

Share of Search by month for Qualtrics, Amazon Mechanical Turk, UserTesting. The figures are in the table below the chart.

View monthly share of search table
MonthQualtricsAmazon Mechanical TurkUserTestingRespondentProlific
Oct 202567.4%30.1%1.8%0.53%0.11%
Nov 202567.5%30.2%1.9%0.35%0.11%
Dec 202560.7%33.2%5.5%0.39%0.15%
Jan 202661.3%33.5%4.5%0.49%0.1%
Feb 202666.3%29.6%3.3%0.64%0.13%
Mar 202666.7%29.8%2.8%0.52%0.13%
Apr 202670.8%25.9%3%0.19%0.11%
May 202669.7%25.4%4.6%0.17%0.17%
Jun 202668.9%25.2%5.6%0.2%0.16%
Jul 202668.9%25.2%5.3%0.36%0.16%
Aug 202676%18.6%4.7%0.49%0.18%
Sep 2026—————

  1. 1.Qualtrics

    76%

    Held 1st. 247K estimated branded searches, -0.12% vs prior month. Share +7.1 points.

  2. 2.Amazon Mechanical Turk

    18.6%

    Held 2nd. 60.5K estimated branded searches, -33.1% vs prior month. Share -6.6 points.

  3. 3.UserTesting

    4.7%

    Held 3rd. 15.1K estimated branded searches, -20.3% vs prior month. Share -0.6 points.

  4. 4.Respondent

    0.49%

    Held 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.

  5. 5.Prolific

    0.18%

    Held 5th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Qualtrics and its closest rivals

How has branded search demand for Qualtrics changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Qualtrics worldwide fell from 369K to 247K.
  • Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among panel research platforms worldwide increased from 67.4% to 76%.
  • Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among panel research platforms worldwide peaked at 76% in August 2026 and was lowest at 60.7% in December 2025.

How did search popularity change for panel research platforms worldwide in August 2026?

  1. In August 2026, Qualtrics gained estimated Share of Search among panel research platforms worldwide, from 68.9% to 76%.

  2. In August 2026, Amazon Mechanical Turk lost estimated Share of Search among panel research platforms worldwide, from 25.2% to 18.6%.

  3. In August 2026, UserTesting lost estimated Share of Search among panel research platforms worldwide, from 5.3% to 4.7%.

  4. Estimated monthly branded searches for Respondent worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.

Where does Qualtrics compete?

Qualtrics is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Survey platforms5th of 51.8%Show ranking
Experience management platforms2nd of 533.2%Show ranking
Employee survey platforms2nd of 535.9%Show ranking
Panel research platforms1st of 576%Shown above
Voice of customer platforms1st of 579.8%Show ranking
Customer feedback software1st of 584.3%Show ranking

How is Qualtrics measured?

Brandwave collects information about searches that people make online using Qualtrics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • qualtrics
  • qualtrics customer feedback
  • qualtrics voice of customer
  • qualtrics.com

Do you work for Qualtrics? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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