AskNicely vs Qualtrics:Which is more popular by branded search?
In August 2026, Qualtrics had more branded searches than AskNicely among customer feedback software worldwide. Qualtrics was estimated to have 247K branded searches compared to AskNicely’s 4.4K, and held an 84.3% Share of Search versus AskNicely’s 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AskNicely or Qualtrics?
Compare the platforms used to collect customer feedback. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Qualtrics, AskNicely. The figures are in the table below the chart.
View monthly share of search table
| Month | Qualtrics | Medallia | AskNicely | Nicereply | Delighted |
|---|---|---|---|---|---|
| Oct 2025 | 87.2% | 11.8% | 0.85% | 0.21% | <0.01% |
| Nov 2025 | 87.2% | 11.8% | 0.86% | 0.21% | <0.01% |
| Dec 2025 | 84.7% | 14% | 1% | 0.25% | <0.01% |
| Jan 2026 | 84.7% | 14% | 1% | 0.25% | <0.01% |
| Feb 2026 | 85% | 14% | 0.82% | 0.2% | <0.01% |
| Mar 2026 | 87.2% | 11.8% | 0.85% | 0.21% | <0.01% |
| Apr 2026 | 82.4% | 16.6% | 0.81% | 0.2% | <0.01% |
| May 2026 | 82% | 16.5% | 1.2% | 0.24% | <0.01% |
| Jun 2026 | 78.9% | 19.4% | 1.4% | 0.23% | <0.01% |
| Jul 2026 | 81.8% | 16.5% | 1.5% | 0.24% | <0.01% |
| Aug 2026 | 84.3% | 13.9% | 1.5% | 0.25% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the AskNicely and Qualtrics comparison changed over the last 12 months?
3 findings
- Qualtrics was ahead of AskNicely in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AskNicely’s estimated Share of Search among customer feedback software worldwide moved from 0.85% to 1.5%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among customer feedback software worldwide moved from 87.2% to 84.3%, and its estimated monthly branded searches moved from 369K to 247K.
How did search popularity change for customer feedback software worldwide in August 2026?
2 changes
In August 2026, Qualtrics gained estimated Share of Search among customer feedback software worldwide, from 81.8% to 84.3%.
Estimated monthly branded searches for AskNicely worldwide rose 21.8% over 11 measured months, from 3.6K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AskNicely’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.