Brandwave

How popular isQualtrics in search?

In August 2026, there were an estimated 247K branded searches for Qualtrics worldwide which is down 33.1% over the last 11 months. Qualtrics holds 84.3% estimated Share of Search among customer feedback software worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Qualtrics84.3%
  2. Medallia13.9%
  3. AskNicely1.5%
  4. Nicereply0.25%
  5. Delighted<0.01%
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Which customer feedback software compete with Qualtrics?

Qualtrics against customer feedback software worldwide, by month

Share of Search by month for Qualtrics, Medallia. The figures are in the table below the chart.

View monthly share of search table
MonthQualtricsMedalliaAskNicelyNicereplyDelighted
Oct 202587.2%11.8%0.85%0.21%<0.01%
Nov 202587.2%11.8%0.86%0.21%<0.01%
Dec 202584.7%14%1%0.25%<0.01%
Jan 202684.7%14%1%0.25%<0.01%
Feb 202685%14%0.82%0.2%<0.01%
Mar 202687.2%11.8%0.85%0.21%<0.01%
Apr 202682.4%16.6%0.81%0.2%<0.01%
May 202682%16.5%1.2%0.24%<0.01%
Jun 202678.9%19.4%1.4%0.23%<0.01%
Jul 202681.8%16.5%1.5%0.24%<0.01%
Aug 202684.3%13.9%1.5%0.25%<0.01%
Sep 2026—————

  1. 1.Qualtrics

    84.3%

    Held 1st. 247K estimated branded searches, -0.12% vs prior month. Share +2.5 points.

  2. 2.Medallia

    13.9%

    Held 2nd. 40.8K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  3. 3.AskNicely

    1.5%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Nicereply

    0.25%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Delighted

    <0.01%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Qualtrics and its closest rivals

How has branded search demand for Qualtrics changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Qualtrics worldwide fell from 369K to 247K.
  • Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among customer feedback software worldwide decreased from 87.2% to 84.3%.
  • Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among customer feedback software worldwide peaked at 87.2% in March 2026 and was lowest at 78.9% in June 2026.

How did search popularity change for customer feedback software worldwide in August 2026?

  1. In August 2026, Qualtrics gained estimated Share of Search among customer feedback software worldwide, from 81.8% to 84.3%.

  2. In August 2026, Medallia lost estimated Share of Search among customer feedback software worldwide, from 16.5% to 13.9%.

  3. Estimated monthly branded searches for AskNicely worldwide rose 21.8% over 11 measured months, from 3.6K to 4.4K in August 2026.

  4. Estimated monthly branded searches for Nicereply worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026.

Where does Qualtrics compete?

Qualtrics is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Survey platforms5th of 51.8%Show ranking
Experience management platforms2nd of 533.2%Show ranking
Employee survey platforms2nd of 535.9%Show ranking
Panel research platforms1st of 576%Show ranking
Voice of customer platforms1st of 579.8%Show ranking
Customer feedback software1st of 584.3%Shown above

How is Qualtrics measured?

Brandwave collects information about searches that people make online using Qualtrics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • qualtrics
  • qualtrics customer feedback
  • qualtrics voice of customer
  • qualtrics.com

Do you work for Qualtrics? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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