Voice of customer platforms:Which brands are most popular in search?
In August 2026, Qualtrics was the most searched among voice of customer platforms worldwide, with an estimated 247K branded searches and 79.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare tools that gather customer feedback and help teams understand experience and brand perception. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Qualtrics, Medallia, Alchemer, InMoment. The figures are in the table below the chart.
View monthly share of search table
| Month | Qualtrics | Medallia | Alchemer | InMoment | Sprig |
|---|---|---|---|---|---|
| Oct 2025 | 82.5% | 11.1% | 4.1% | 2.2% | 0.05% |
| Nov 2025 | 82.8% | 11.2% | 4.1% | 1.8% | 0.04% |
| Dec 2025 | 79.7% | 13.2% | 4.8% | 2.1% | 0.08% |
| Jan 2026 | 80.5% | 13.3% | 4% | 2.2% | 0.06% |
| Feb 2026 | 79.8% | 13.2% | 4.9% | 2.2% | 0.04% |
| Mar 2026 | 82.8% | 11.2% | 4.1% | 1.8% | 0.04% |
| Apr 2026 | 79.3% | 16% | 3.2% | 1.4% | 0.05% |
| May 2026 | 78.2% | 15.7% | 3.9% | 2.1% | 0.05% |
| Jun 2026 | 75% | 18.4% | 4.5% | 2% | 0.05% |
| Jul 2026 | 77.8% | 15.7% | 4.7% | 1.7% | 0.05% |
| Aug 2026 | 79.8% | 13.2% | 4.9% | 2.1% | 0.05% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.8% | 247K | -0.12% | +2 points | |
| 2, held 2nd | 13.2% | 40.8K | -18.2% | -2.5 points | |
| 3, held 3rd | 4.9% | 15.1K | 0% | +0.1 points | |
| 4, held 4th | 2.1% | 6.6K | +22.1% | +0.4 points | |
| 5, held 5th | 0.05% | 170 | 0% | 0 points |
79.8%
held 1st · 247K estimated branded searches · -0.12% vs prior month · +2 points
2.
Medallia13.2%
held 2nd · 40.8K estimated branded searches · -18.2% vs prior month · -2.5 points
3.
Alchemer4.9%
held 3rd · 15.1K estimated branded searches · 0% vs prior month · +0.1 points
4.
InMoment2.1%
held 4th · 6.6K estimated branded searches · +22.1% vs prior month · +0.4 points
5.
Sprig0.05%
held 5th · 170 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between leading brands
Qualtrics vs Medallia: compare search popularity- Qualtrics vs Alchemer: compare search popularity
- Qualtrics vs InMoment: compare search popularity
- Medallia vs Alchemer: compare search popularity
- Medallia vs InMoment: compare search popularity
- Alchemer vs InMoment: compare search popularity
- Compare any of these brands
Which brand is most popular in search among voice of customer platforms worldwide?
5 brands
In August 2026, Qualtrics was the most searched among voice of customer platforms worldwide, with an estimated 247K branded searches and 79.8% estimated Share of Search within this set. Medallia is in 2nd place, 66.6 percentage points behind at 13.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Qualtrics | 82.5% → 79.8% | 82.8%Mar 2026 | 75%Jun 2026 | 1st |
| Medallia | 11.1% → 13.2% | 18.4%Jun 2026 | 11.1%Oct 2025 | 2nd |
| Alchemer | 4.1% → 4.9% | 4.9%Aug 2026 | 3.2%Apr 2026 | 3rd |
| InMoment | 2.2% → 2.1% | 2.2%Oct 2025 | 1.4%Apr 2026 | 4th |
| Sprig | 0.05% | 0.08%Dec 2025 | 0.04%Feb 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among voice of customer platforms worldwide decreased from 82.5% to 79.8%.
- Across the 11 months ending August 2026, Medallia’s estimated Share of Search among voice of customer platforms worldwide increased from 11.1% to 13.2%.
- Across the 11 months ending August 2026, Alchemer’s estimated Share of Search among voice of customer platforms worldwide increased from 4.1% to 4.9%.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among voice of customer platforms worldwide peaked at 82.8% in March 2026 and was lowest at 75% in June 2026.
- Across the 11 months ending August 2026, Medallia’s estimated Share of Search among voice of customer platforms worldwide peaked at 18.4% in June 2026 and was lowest at 11.1% in October 2025.
- Across the 11 months ending August 2026, Alchemer’s estimated Share of Search among voice of customer platforms worldwide peaked at 4.9% in August 2026 and was lowest at 3.2% in April 2026.
- Across the 11 months ending August 2026, InMoment and Sprig held steady: their estimated Share of Search among voice of customer platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for voice of customer platforms worldwide in August 2026?
5 changes
In August 2026, Qualtrics gained estimated Share of Search among voice of customer platforms worldwide, from 77.8% to 79.8%.
In August 2026, Medallia lost estimated Share of Search among voice of customer platforms worldwide, from 15.7% to 13.2%.
Alchemer’s estimated Share of Search among voice of customer platforms worldwide has gained ground for 3 months in a row, from 3.9% to 4.9% in August 2026.
Estimated monthly branded searches for InMoment worldwide fell 33.5% over 11 measured months, from 10K to 6.6K in August 2026.
Estimated monthly branded searches for Sprig worldwide fell 19% over 11 measured months, from 210 to 170 in August 2026.
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