Medallia vs Qualtrics:Which is more popular by branded search?
In August 2026, Qualtrics had more branded searches than Medallia among voice of customer platforms worldwide. Qualtrics was estimated to have 247K branded searches compared to Medallia’s 40.8K, and held a 79.8% Share of Search versus Medallia’s 13.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Medallia or Qualtrics?
Compare tools that gather customer feedback and help teams understand experience and brand perception. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Qualtrics, Medallia. The figures are in the table below the chart.
View monthly share of search table
| Month | Qualtrics | Medallia | Alchemer | InMoment | Sprig |
|---|---|---|---|---|---|
| Oct 2025 | 82.5% | 11.1% | 4.1% | 2.2% | 0.05% |
| Nov 2025 | 82.8% | 11.2% | 4.1% | 1.8% | 0.04% |
| Dec 2025 | 79.7% | 13.2% | 4.8% | 2.1% | 0.08% |
| Jan 2026 | 80.5% | 13.3% | 4% | 2.2% | 0.06% |
| Feb 2026 | 79.8% | 13.2% | 4.9% | 2.2% | 0.04% |
| Mar 2026 | 82.8% | 11.2% | 4.1% | 1.8% | 0.04% |
| Apr 2026 | 79.3% | 16% | 3.2% | 1.4% | 0.05% |
| May 2026 | 78.2% | 15.7% | 3.9% | 2.1% | 0.05% |
| Jun 2026 | 75% | 18.4% | 4.5% | 2% | 0.05% |
| Jul 2026 | 77.8% | 15.7% | 4.7% | 1.7% | 0.05% |
| Aug 2026 | 79.8% | 13.2% | 4.9% | 2.1% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the Medallia and Qualtrics comparison changed over the last 12 months?
3 findings
- Qualtrics was ahead of Medallia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Medallia’s estimated Share of Search among voice of customer platforms worldwide moved from 11.1% to 13.2%, and its estimated monthly branded searches moved from 49.9K to 40.8K.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among voice of customer platforms worldwide moved from 82.5% to 79.8%, and its estimated monthly branded searches moved from 369K to 247K.
How did search popularity change for voice of customer platforms worldwide in August 2026?
2 changes
In August 2026, Qualtrics gained estimated Share of Search among voice of customer platforms worldwide, from 77.8% to 79.8%.
In August 2026, Medallia lost estimated Share of Search among voice of customer platforms worldwide, from 15.7% to 13.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Medallia’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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