Qualtrics vs Typeform:Which is more popular by branded search?
In August 2026, Qualtrics and Typeform were level on Share of Search among survey platforms worldwide, with an estimated 247K versus 261K branded searches, at 1.8% and 1.9% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Qualtrics or Typeform?
Compare the platforms used to run surveys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Typeform, Qualtrics. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Forms | Jotform | SurveyMonkey | Typeform | Qualtrics |
|---|---|---|---|---|---|
| Oct 2025 | 85.7% | 4.9% | 4% | 2.7% | 2.6% |
| Nov 2025 | 85.7% | 4.9% | 4% | 2.7% | 2.6% |
| Dec 2025 | 86.9% | 5% | 3.3% | 2.7% | 2.1% |
| Jan 2026 | 86.7% | 5% | 3.3% | 2.8% | 2.2% |
| Feb 2026 | 87.6% | 4.2% | 3.3% | 2.8% | 2.2% |
| Mar 2026 | 85.9% | 4.9% | 3.9% | 2.7% | 2.6% |
| Apr 2026 | 88.5% | 4.2% | 2.7% | 2.3% | 2.2% |
| May 2026 | 88% | 4.2% | 3.3% | 2.3% | 2.2% |
| Jun 2026 | 88.2% | 4.4% | 3.3% | 2.3% | 1.8% |
| Jul 2026 | 87.2% | 5% | 3.3% | 2.3% | 2.1% |
| Aug 2026 | 89.3% | 4.2% | 2.8% | 1.9% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Qualtrics and Typeform comparison changed over the last 12 months?
3 findings
- Typeform was ahead of Qualtrics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among survey platforms worldwide moved from 2.6% to 1.8%, and its estimated monthly branded searches moved from 369K to 247K.
- Across the 11 months ending August 2026, Typeform’s estimated Share of Search among survey platforms worldwide moved from 2.7% to 1.9%, and its estimated monthly branded searches moved from 387K to 261K.
How did search popularity change for survey platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Qualtrics’ and Typeform’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.