Google Forms vs Microsoft Forms:Which is more popular by branded search?
In August 2026, Google Forms had more branded searches than Microsoft Forms among online form and survey builders worldwide. Google Forms was estimated to have 12.2M branded searches compared to Microsoft Forms’ 1.7M, and held a 79.8% Share of Search versus Microsoft Forms’ 11.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Forms or Microsoft Forms?
Compare online tools for building forms, quizzes, and surveys, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Forms, Microsoft Forms. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Forms | Microsoft Forms | Jotform | SurveyMonkey | Typeform | Fillout | Tally | Paperform |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.7% | 13.3% | 4.4% | 3.5% | 2.4% | 0.38% | 0.24% | 0.08% |
| Nov 2025 | 77.3% | 11.5% | 4.5% | 3.6% | 2.5% | 0.39% | 0.24% | 0.1% |
| Dec 2025 | 78% | 11.4% | 4.5% | 2.9% | 2.5% | 0.39% | 0.28% | 0.08% |
| Jan 2026 | 77.9% | 11.3% | 4.5% | 3% | 2.5% | 0.4% | 0.27% | 0.08% |
| Feb 2026 | 78.5% | 11.6% | 3.7% | 3% | 2.5% | 0.39% | 0.27% | 0.07% |
| Mar 2026 | 75.5% | 13.5% | 4.3% | 3.4% | 2.4% | 0.46% | 0.36% | 0.06% |
| Apr 2026 | 79.5% | 11.4% | 3.8% | 2.5% | 2.1% | 0.4% | 0.31% | 0.05% |
| May 2026 | 78.7% | 11.5% | 3.8% | 3% | 2.1% | 0.48% | 0.45% | 0.05% |
| Jun 2026 | 78.5% | 11.6% | 3.9% | 3% | 2.1% | 0.48% | 0.45% | 0.05% |
| Jul 2026 | 78.1% | 11.3% | 4.5% | 3% | 2% | 0.58% | 0.51% | 0.06% |
| Aug 2026 | 79.8% | 11.3% | 3.7% | 2.5% | 1.7% | 0.49% | 0.43% | 0.07% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Google Forms and Microsoft Forms comparison changed over the last 12 months?
3 findings
- Google Forms was ahead of Microsoft Forms in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Forms’ estimated Share of Search among online form and survey builders worldwide moved from 75.7% to 79.8%, and its estimated monthly branded searches moved from 12.1M to 12.2M.
- Across the 11 months ending August 2026, Microsoft Forms’ estimated Share of Search among online form and survey builders worldwide moved from 13.3% to 11.3%, and its estimated monthly branded searches moved from 2.1M to 1.7M.
How did search popularity change for online form and survey builders worldwide in August 2026?
2 changes
In August 2026, Google Forms gained estimated Share of Search among online form and survey builders worldwide, from 78.1% to 79.8%.
Estimated monthly branded searches for Microsoft Forms worldwide fell 18.7% over 11 measured months, from 2.1M to 1.7M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Google Forms’ and Microsoft Forms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Forms
17 branded search terms
- form google forms
- forms google
- google form
- google form builder
- google form for quiz
- Google Forms
- google forms application
- google forms apps
- google forms com
- google forms create
- google forms making
- google forms quiz
- google forms survey
- google forms templates
- google google forms
- google.forms
- make a google form
Microsoft Forms
11 branded search terms
- creating microsoft forms
- forms microsoft
- forms office
- microsoft form
- Microsoft Forms
- microsoft forms app
- microsoft forms download
- microsoft forms quiz
- microsoft forms survey
- MS Forms
- office forms
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