How popular isGoogle Forms in search?

In August 2026, there were an estimated 12.2M branded searches for Google Forms worldwide which held steady over the last 11 months. Google Forms holds 89.3% estimated Share of Search among survey platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Follow Google Forms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which survey platforms compete with Google Forms?

Google Forms against survey platforms worldwide, by month

Month	Google Forms	Jotform	SurveyMonkey	Typeform	Qualtrics
Oct 2025	85.7%	4.9%	4%	2.7%	2.6%
Nov 2025	85.7%	4.9%	4%	2.7%	2.6%
Dec 2025	86.9%	5%	3.3%	2.7%	2.1%
Jan 2026	86.7%	5%	3.3%	2.8%	2.2%
Feb 2026	87.6%	4.2%	3.3%	2.8%	2.2%
Mar 2026	85.9%	4.9%	3.9%	2.7%	2.6%
Apr 2026	88.5%	4.2%	2.7%	2.3%	2.2%
May 2026	88%	4.2%	3.3%	2.3%	2.2%
Jun 2026	88.2%	4.4%	3.3%	2.3%	1.8%
Jul 2026	87.2%	5%	3.3%	2.3%	2.1%
Aug 2026	89.3%	4.2%	2.8%	1.9%	1.8%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Forms Google	89.3%	12.2M	+20.9%	+2.1 points
2, held 2nd	Jotform	4.2%	572K	-1.7%	-0.8 points
3, held 3rd	SurveyMonkey	2.8%	375K	-2.1%	-0.6 points
4, held 4th	Typeform	1.9%	261K	-0.46%	-0.4 points
5, held 5th	Qualtrics	1.8%	247K	-0.12%	-0.3 points

1.Google Forms
89.3%
Held 1st. 12.2M estimated branded searches, +20.9% vs prior month. Share +2.1 points.
2.Jotform
4.2%
Held 2nd. 572K estimated branded searches, -1.7% vs prior month. Share -0.8 points.
3.SurveyMonkey
2.8%
Held 3rd. 375K estimated branded searches, -2.1% vs prior month. Share -0.6 points.
4.Typeform
1.9%
Held 4th. 261K estimated branded searches, -0.46% vs prior month. Share -0.4 points.
5.Qualtrics
1.8%
Held 5th. 247K estimated branded searches, -0.12% vs prior month. Share -0.3 points.

Compare search popularity between Google Forms and its closest rivals

How has branded search demand for Google Forms changed worldwide over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Forms worldwide held steady, from 12.1M to 12.2M.
Across the 11 months ending August 2026, Google Forms’ estimated Share of Search among survey platforms worldwide increased from 85.7% to 89.3%.

How did search popularity change for survey platforms worldwide in August 2026?

5 changes

In August 2026, Google Forms gained estimated Share of Search among survey platforms worldwide, from 87.2% to 89.3%.
In August 2026, Jotform lost estimated Share of Search among survey platforms worldwide, from 5% to 4.2%.
In August 2026, SurveyMonkey lost estimated Share of Search among survey platforms worldwide, from 3.3% to 2.8%.
Estimated monthly branded searches for Qualtrics worldwide fell 33.1% over 11 measured months, from 369K to 247K in August 2026.
Estimated monthly branded searches for Typeform worldwide fell 32.6% over 11 measured months, from 387K to 261K in August 2026.

Where does Google Forms compete?

Google Forms is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Online form and survey builders	1st of 8	79.8%	Show ranking
Survey platforms	1st of 5	89.3%	Shown above

How is Google Forms measured?

Brandwave collects information about searches that people make online using Google Forms’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms