Brandwave

Alchemer vs Google Forms:Which is more popular?

In September 2026, Google Forms had more branded searches than Alchemer among survey platforms worldwide. Google Forms had about 14.9 million branded searches, while Alchemer had 22,200. Google Forms made up 80% of all survey platform searches we track, and Alchemer accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about survey platforms, Google Forms appeared in four of the five answers and Alchemer in one. Google Forms was mentioned before Alchemer in three out of four answers.

Among survey platforms worldwide in September 2026

Who do people search for more?

Google Forms, about 670 searches for every 1 for Alchemer

Google Forms 14.9M searchesAlchemer 22.2K searches

Who does AI mention more?

Google Forms, mentioned in 4 of 5 answers, Alchemer in 1

Google Forms in 4 of 5Alchemer in 1 of 5

Who does AI recommend more?

Google Forms, named ahead of Alchemer in 3 of 4 answers

Google Forms first in 3Alchemer first in 1

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Top survey platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Forms was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Alchemer was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Forms was listed before Alchemer in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SurveyMonkey1st
  2. Typeform2nd
  3. Qualtrics3rd
  4. Google Forms4th
  5. Jotform5th
  6. Alchemer6th
  7. Tally7th
  8. Microsoft Forms–
  9. Formstack–
  10. QuestionPro–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SurveyMonkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Forms4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Typeform4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jotform2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tally1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alchemer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Forms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Formstack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QuestionPro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about survey platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Alchemer or Google Forms more popular in search?

This chart shows how often people search Google for Alchemer and Google Forms by name. Each line represents a brand's share of searches for all 12 survey platforms we track, month by month, from English-language searches worldwide.

Alchemer and Google Forms among survey platforms worldwide, by month

Share of searches by month for Google Forms, Alchemer. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle FormsMicrosoft FormsJotformSurveyMonkeyTypeformQualtricsTallyFormstackQuestionProAlchemerSurveySparrowZoho Survey
Oct 202573.9%13%4.2%3.4%2.3%2.3%0.23%0.2%0.2%0.11%0.07%0.09%
Nov 202575.8%11.3%4.3%3.5%2.4%1.9%0.24%0.17%0.21%0.11%0.08%0.08%
Dec 202576.5%11.2%4.3%2.8%2.3%1.9%0.27%0.21%0.17%0.11%0.08%0.08%
Jan 202676.7%11.2%4.4%2.9%2.4%1.6%0.27%0.17%0.14%0.09%0.06%0.06%
Feb 202677%11.4%3.6%2.9%2.4%1.9%0.26%0.17%0.17%0.12%0.06%0.08%
Mar 202673.8%13.2%4.2%3.3%2.3%2.2%0.35%0.2%0.2%0.11%0.07%0.07%
Apr 202678%11.2%3.6%2.4%2%2%0.3%0.14%0.18%0.08%0.05%0.06%
May 202677.3%11.3%3.6%2.9%2%1.9%0.44%0.17%0.17%0.09%0.05%0.06%
Jun 202677.4%11.4%3.8%2.9%2%1.6%0.45%0.17%0.14%0.09%0.06%0.06%
Jul 202677.1%11.2%4.3%2.8%1.9%1.5%0.5%0.17%0.17%0.11%0.08%0.08%
Aug 202678.9%11.2%3.6%2.4%1.6%1.3%0.42%0.18%0.14%0.1%0.06%0.06%
Sep 202680%11.4%3%2%1.4%1.3%0.42%0.15%0.15%0.12%0.05%0.05%

How has the Alchemer and Google Forms comparison changed over the last 12 months?

3 findings
  • Google Forms was ahead of Alchemer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Alchemer’s share of searches among survey platforms worldwide moved from 0.11% to 0.12%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Google Forms’ share of searches among survey platforms worldwide moved from 73.9% to 80%, and its estimated monthly branded searches moved from 12.1M to 14.9M.

How did search popularity change for survey platforms worldwide in September 2026?

2 changes

  1. In September 2026, Google Forms gained share of searches among survey platforms worldwide, from 78.9% to 80%.

  2. Estimated monthly branded searches for Alchemer worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Alchemer’s and Google Forms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alchemer

1 branded search term

  • alchemer

Google Forms

16 branded search terms

  • form google forms
  • forms google
  • google form
  • google form builder
  • google form for quiz
  • Google Forms
  • google forms application
  • google forms apps
  • google forms create
  • google forms making
  • google forms quiz
  • google forms survey
  • google forms templates
  • google google forms
  • google.forms
  • googleforms

How the Brand Demand Index is measured

Other head-to-heads among survey platforms

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