Brandwave

Google Forms vs Microsoft Forms:Which is more popular?

In September 2026, Google Forms had more branded searches than Microsoft Forms among survey platforms worldwide. Google Forms had about 14.9 million branded searches, while Microsoft Forms had 2.1 million. Google Forms made up 80% of all survey platform searches we track, and Microsoft Forms accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about survey platforms, Google Forms appeared in four of the five answers and Microsoft Forms in none.

Among survey platforms worldwide in September 2026

Who do people search for more?

Google Forms, about 7 searches for every 1 for Microsoft Forms

Google Forms 14.9M searchesMicrosoft Forms 2.1M searches

Who does AI mention more?

Google Forms, mentioned in 4 of 5 answers, Microsoft Forms in 0

Google Forms in 4 of 5Microsoft Forms in 0 of 5

Who does AI recommend more?

Google Forms, the only one of the two named

Google Forms first in 4Microsoft Forms never named

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Top survey platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Forms was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Forms did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SurveyMonkey1st
  2. Typeform2nd
  3. Qualtrics3rd
  4. Google Forms4th
  5. Jotform5th
  6. Alchemer6th
  7. Tally7th
  8. Microsoft Forms–
  9. Formstack–
  10. QuestionPro–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SurveyMonkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Forms4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Typeform4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jotform2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tally1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alchemer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Forms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Formstack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QuestionPro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about survey platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Google Forms or Microsoft Forms more popular in search?

This chart shows how often people search Google for Google Forms and Microsoft Forms by name. Each line represents a brand's share of searches for all 12 survey platforms we track, month by month, from English-language searches worldwide.

Google Forms and Microsoft Forms among survey platforms worldwide, by month

Share of searches by month for Google Forms, Microsoft Forms. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle FormsMicrosoft FormsJotformSurveyMonkeyTypeformQualtricsTallyFormstackQuestionProAlchemerSurveySparrowZoho Survey
Oct 202573.9%13%4.2%3.4%2.3%2.3%0.23%0.2%0.2%0.11%0.07%0.09%
Nov 202575.8%11.3%4.3%3.5%2.4%1.9%0.24%0.17%0.21%0.11%0.08%0.08%
Dec 202576.5%11.2%4.3%2.8%2.3%1.9%0.27%0.21%0.17%0.11%0.08%0.08%
Jan 202676.7%11.2%4.4%2.9%2.4%1.6%0.27%0.17%0.14%0.09%0.06%0.06%
Feb 202677%11.4%3.6%2.9%2.4%1.9%0.26%0.17%0.17%0.12%0.06%0.08%
Mar 202673.8%13.2%4.2%3.3%2.3%2.2%0.35%0.2%0.2%0.11%0.07%0.07%
Apr 202678%11.2%3.6%2.4%2%2%0.3%0.14%0.18%0.08%0.05%0.06%
May 202677.3%11.3%3.6%2.9%2%1.9%0.44%0.17%0.17%0.09%0.05%0.06%
Jun 202677.4%11.4%3.8%2.9%2%1.6%0.45%0.17%0.14%0.09%0.06%0.06%
Jul 202677.1%11.2%4.3%2.8%1.9%1.5%0.5%0.17%0.17%0.11%0.08%0.08%
Aug 202678.9%11.2%3.6%2.4%1.6%1.3%0.42%0.18%0.14%0.1%0.06%0.06%
Sep 202680%11.4%3%2%1.4%1.3%0.42%0.15%0.15%0.12%0.05%0.05%

How has the Google Forms and Microsoft Forms comparison changed over the last 12 months?

3 findings

How did search popularity change for survey platforms worldwide in September 2026?

1 change

  1. In September 2026, Google Forms gained share of searches among survey platforms worldwide, from 78.9% to 80%.

How are branded searches counted?

27 search terms

Brandwave collects information about searches that people make online using Google Forms’ and Microsoft Forms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Forms

16 branded search terms

  • form google forms
  • forms google
  • google form
  • google form builder
  • google form for quiz
  • Google Forms
  • google forms application
  • google forms apps
  • google forms create
  • google forms making
  • google forms quiz
  • google forms survey
  • google forms templates
  • google google forms
  • google.forms
  • googleforms

Microsoft Forms

11 branded search terms

  • creating microsoft forms
  • forms microsoft
  • forms office
  • microsoft form
  • Microsoft Forms
  • microsoft forms app
  • microsoft forms quiz
  • microsoft forms survey
  • microsoftforms
  • MS Forms
  • office forms

How the Brand Demand Index is measured

Other head-to-heads among survey platforms

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