How popular isGoogle Family Link in search?

In September 2026, there were an estimated 301K branded searches for Google Family Link worldwide which is up 22.4% over the last 12 months. Google Family Link holds 22.1% estimated Share of Search among family location apps worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which family location apps compete with Google Family Link?

Google Family Link against family location apps worldwide, by month

Month	Find My	Life360	Google Family Link	Bark
Oct 2025	48.4%	32.3%	17.7%	1.6%
Nov 2025	49.2%	26.9%	22%	2%
Dec 2025	46.9%	25.6%	25.6%	1.9%
Jan 2026	47%	25.7%	25.7%	1.6%
Feb 2026	52%	23.3%	23.3%	1.4%
Mar 2026	49.5%	27.1%	22.1%	1.3%
Apr 2026	49.5%	27.1%	22.1%	1.3%
May 2026	51.6%	28.2%	18.8%	1.4%
Jun 2026	51.6%	28.2%	18.8%	1.4%
Jul 2026	49.5%	27.1%	22.1%	1.3%
Aug 2026	49.3%	27%	22.1%	1.6%
Sep 2026	49.5%	27.1%	22.1%	1.3%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Find My Apple	49.5%	673K	0%	+0.1 points
2, held 2nd	Life360	27.1%	368K	0%	+0.1 points
3, held 3rd	Google Family Link Google	22.1%	301K	0%	+0.1 points
4, held 4th	Bark	1.3%	18.1K	-18.5%	-0.3 points

1.Find My
49.5%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.Life360
27.1%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.Google Family Link
22.1%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.Bark
1.3%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

Compare search popularity between Google Family Link and its closest rivals

Every comparison with Google Family Link

3 comparisons

How has branded search demand for Google Family Link changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Google Family Link worldwide rose from 246K to 301K.
Across the 12 months ending September 2026, Google Family Link’s estimated Share of Search among family location apps worldwide increased from 17.7% to 22.1%.
Across the 12 months ending September 2026, Google Family Link’s estimated Share of Search among family location apps worldwide peaked at 25.7% in January 2026 and was lowest at 17.7% in October 2025.

How did search popularity change for family location apps worldwide in September 2026?

3 changes

Estimated monthly branded searches for Google Family Link worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.
Estimated monthly branded searches for Bark worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Life360 worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How is Google Family Link measured?

Brandwave collects information about searches that people make online using Google Family Link’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term