Brandwave

How popular isFind My in search?

In September 2026, there were an estimated 673K branded searches for Find My worldwide which held steady over the last 12 months. Find My holds 49.5% estimated Share of Search among family location apps worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Find My49.5%
  2. Life36027.1%
  3. Google Family Link22.1%
  4. Bark1.3%
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Which family location apps compete with Find My?

Find My against family location apps worldwide, by month

Share of Search by month for Find My, Life360, Google Family Link. The figures are in the table below the chart.

View monthly share of search table
MonthFind MyLife360Google Family LinkBark
Oct 202548.4%32.3%17.7%1.6%
Nov 202549.2%26.9%22%2%
Dec 202546.9%25.6%25.6%1.9%
Jan 202647%25.7%25.7%1.6%
Feb 202652%23.3%23.3%1.4%
Mar 202649.5%27.1%22.1%1.3%
Apr 202649.5%27.1%22.1%1.3%
May 202651.6%28.2%18.8%1.4%
Jun 202651.6%28.2%18.8%1.4%
Jul 202649.5%27.1%22.1%1.3%
Aug 202649.3%27%22.1%1.6%
Sep 202649.5%27.1%22.1%1.3%

  1. 1.Find My

    49.5%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Life360

    27.1%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Google Family Link

    22.1%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Bark

    1.3%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

Compare search popularity between Find My and its closest rivals

Every comparison with Find My

How has branded search demand for Find My changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Find My worldwide held steady at 673K.
  • Across the 12 months ending September 2026, Find My’s estimated Share of Search among family location apps worldwide increased from 48.4% to 49.5%.
  • Across the 12 months ending September 2026, Find My’s estimated Share of Search among family location apps worldwide peaked at 52% in February 2026 and was lowest at 46.9% in December 2025.

How did search popularity change for family location apps worldwide in September 2026?

  1. Estimated monthly branded searches for Google Family Link worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

  2. Estimated monthly branded searches for Bark worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  3. Estimated monthly branded searches for Life360 worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How is Find My measured?

Brandwave collects information about searches that people make online using Find My’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • find my

How the Brand Demand Index is measured

Who owns Find My?

Find My is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, GarageBand, iCloud, Keynote, Logic Pro and Safari, owned by the same company, worldwide.

Do you work for Find My? To request corrections or removal please contact us via our support page and we will be happy to assist.

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