Brandwave

How popular isiWork?

In September 2026, people searched for iWork by name about 27,100 times worldwide, about the same as the previous year. These searches made up 0.25% of all global office suite searches, placing iWork fifth out of five suites. When we asked both ChatGPT and Google AI Overviews about office suites, iWork appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

iWork is the fifth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. Microsoft 365Share of searches 68.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Google WorkspaceShare of searches 16.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. LibreOfficeShare of searches 13.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Zoho WorkplaceShare of searches 0.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. iWorkShare of searches 0.25%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
iWork website (opens in a new tab)

Follow iWork and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top office suites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, iWork was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. iWork is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft 3651st
  2. Google Workspace2nd
  3. LibreOffice3rd
  4. iWork4th
  5. Zoho Workplace5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft 3655 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Workspace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LibreOffice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iWork3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoho Workplace1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about office suites

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which office suites compete with iWork?

iWork against office suites worldwide, by month

Share of searches by month for Microsoft 365, Google Workspace, LibreOffice, iWork. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft 365Google WorkspaceLibreOfficeZoho WorkplaceiWork
Oct 202574.7%12.3%12.3%0.49%0.22%
Nov 202574.9%12.3%12.3%0.27%0.22%
Dec 202572.9%14.6%11.9%0.32%0.26%
Jan 202668.7%16.8%13.8%0.37%0.3%
Feb 202668.8%16.8%13.8%0.3%0.3%
Mar 202668.8%16.8%13.8%0.37%0.25%
Apr 202670.6%17.3%11.5%0.31%0.26%
May 202670.7%17.3%11.5%0.31%0.21%
Jun 202666.3%19.8%13.2%0.36%0.24%
Jul 202661.6%22.6%15%0.5%0.27%
Aug 202664.4%19.3%15.8%0.35%0.23%
Sep 202668.8%16.8%13.8%0.3%0.25%

  1. 1.Microsoft 365

    68.8%

    Held 1st. 7.5M estimated branded searches, +22.2% vs prior month. Share +4.4 points.

  2. 2.Google Workspace

    16.8%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.LibreOffice

    13.8%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.Zoho Workplace

    0.3%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.iWork

    0.25%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

Compare popularity between iWork and its closest rivals

Every comparison with iWork

4 comparisons

How has branded search demand for iWork changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for iWork worldwide held steady at 27.1K.
  • Across the 12 months ending September 2026, iWork’s share of searches among office suites worldwide held steady, from 0.22% to 0.25%.

How did search popularity change for office suites worldwide in September 2026?

4 changes

  1. In September 2026, Microsoft 365 gained share of searches among office suites worldwide, from 64.4% to 68.8%.

  2. In September 2026, Google Workspace lost share of searches among office suites worldwide, from 19.3% to 16.8%.

  3. In September 2026, LibreOffice lost share of searches among office suites worldwide, from 15.8% to 13.8%.

  4. Estimated monthly branded searches for Zoho Workplace worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026.

How are iWork’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using iWork’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • iwork

How the Brand Demand Index is measured

Do you work for iWork? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is iWork your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free