Brandwave

How popular isiCloud in search?

In August 2026, there were an estimated 13.6M branded searches for iCloud worldwide which is down 18.1% over the last 11 months. iCloud holds 23.7% estimated Share of Search among cloud storage services worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Drive53.1%
  2. iCloud23.7%
  3. OneDrive16%
  4. Dropbox7.2%
  5. Box0.04%
  6. pCloud<0.01%
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Which cloud storage services compete with iCloud?

iCloud against cloud storage services worldwide, by month

Share of Search by month for Google Drive, iCloud, OneDrive, Dropbox. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle DriveiCloudOneDriveDropboxBoxpCloud
Oct 202551.3%22.9%18.8%7%0.03%<0.01%
Nov 202555.5%20.3%16.6%7.5%0.04%<0.01%
Dec 202549.7%27.1%14.9%8.2%0.04%<0.01%
Jan 202653.2%23.7%15.9%7.2%0.03%<0.01%
Feb 202655.5%20.3%16.6%7.5%0.04%<0.01%
Mar 202651.3%22.9%18.8%7%0.03%<0.01%
Apr 202655.5%20.3%16.6%7.5%0.04%<0.01%
May 202655.5%20.3%16.6%7.5%0.04%<0.01%
Jun 202650.5%22.6%18.4%8.4%0.04%<0.01%
Jul 202653.1%23.7%16%7.2%0.04%<0.01%
Aug 202653.1%23.7%16%7.2%0.04%<0.01%
Sep 2026——————

  1. 1.Google Drive

    53.1%

    Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.iCloud

    23.7%

    Held 2nd. 13.6M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.OneDrive

    16%

    Held 3rd. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Dropbox

    7.2%

    Held 4th. 4.1M estimated branded searches, +0.06% vs prior month. Share 0 points.

  5. 5.Box

    0.04%

    Held 5th. 24.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.pCloud

    <0.01%

    Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between iCloud and its closest rivals

How has branded search demand for iCloud changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for iCloud worldwide fell from 16.6M to 13.6M.
  • Across the 11 months ending August 2026, iCloud’s estimated Share of Search among cloud storage services worldwide increased from 22.9% to 23.7%.
  • Across the 11 months ending August 2026, iCloud’s estimated Share of Search among cloud storage services worldwide peaked at 27.1% in December 2025 and was lowest at 20.3% in April 2026.

How did search popularity change for cloud storage services worldwide in August 2026?

  1. Estimated monthly branded searches for pCloud worldwide fell 33.9% over 11 measured months, from 590 to 390 in August 2026.

  2. Estimated monthly branded searches for OneDrive worldwide fell 32.8% over 11 measured months, from 13.6M to 9.1M in August 2026.

  3. Estimated monthly branded searches for Google Drive worldwide fell 18.3% over 11 measured months, from 37.2M to 30.4M in August 2026.

  4. Estimated monthly branded searches for Dropbox worldwide fell 18.1% over 11 measured months, from 5.1M to 4.1M in August 2026.

  5. Estimated monthly branded searches for iCloud worldwide fell 18.1% over 11 measured months, from 16.6M to 13.6M in August 2026.

How is iCloud measured?

Brandwave collects information about searches that people make online using iCloud’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • icloud

How the Brand Demand Index is measured

Who owns iCloud?

iCloud is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Watch, Final Cut Pro, GarageBand, Keynote and Logic Pro, owned by the same company, worldwide.

Do you work for iCloud? To request corrections or removal please contact us via our support page and we will be happy to assist.

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