Brandwave

iCloud vs pCloud:Which is more popular by branded search?

In August 2026, iCloud had more branded searches than pCloud among cloud storage services worldwide. iCloud was estimated to have 13.6M branded searches compared to pCloud’s 390, and held a 23.7% Share of Search versus pCloud’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among cloud storage services worldwide in August 2026Which is more popular in search, iCloud or pCloud?
iCloud23.7%13.6M searches
vs
pCloud<0.01%390 searches

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Which is more popular in search, iCloud or pCloud?

Compare the cloud storage services teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

iCloud and pCloud among cloud storage services worldwide, by month

Share of Search by month for iCloud, pCloud. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle DriveiCloudOneDriveDropboxBoxpCloud
Oct 202551.3%22.9%18.8%7%0.03%<0.01%
Nov 202555.5%20.3%16.6%7.5%0.04%<0.01%
Dec 202549.7%27.1%14.9%8.2%0.04%<0.01%
Jan 202653.2%23.7%15.9%7.2%0.03%<0.01%
Feb 202655.5%20.3%16.6%7.5%0.04%<0.01%
Mar 202651.3%22.9%18.8%7%0.03%<0.01%
Apr 202655.5%20.3%16.6%7.5%0.04%<0.01%
May 202655.5%20.3%16.6%7.5%0.04%<0.01%
Jun 202650.5%22.6%18.4%8.4%0.04%<0.01%
Jul 202653.1%23.7%16%7.2%0.04%<0.01%
Aug 202653.1%23.7%16%7.2%0.04%<0.01%
Sep 2026——————

How has the iCloud and pCloud comparison changed over the last 12 months?

  • iCloud was ahead of pCloud in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, iCloud’s estimated Share of Search among cloud storage services worldwide moved from 22.9% to 23.7%, and its estimated monthly branded searches moved from 16.6M to 13.6M.
  • Across the 11 months ending August 2026, pCloud’s estimated Share of Search among cloud storage services worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 590 to 390.

How did search popularity change for cloud storage services worldwide in August 2026?

  1. Estimated monthly branded searches for pCloud worldwide fell 33.9% over 11 measured months, from 590 to 390 in August 2026.

  2. Estimated monthly branded searches for iCloud worldwide fell 18.1% over 11 measured months, from 16.6M to 13.6M in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using iCloud’s and pCloud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

iCloud

1 branded search term

  • icloud

pCloud

1 branded search term

  • pcloud storage

How the Brand Demand Index is measured

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