How popular isWeTransfer in search?
In September 2026, there were an estimated 13.6M branded searches for WeTransfer worldwide which is down 18.1% over the last 12 months. WeTransfer holds 15.5% estimated Share of Search among cloud storage services worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cloud storage services compete with WeTransfer?
Share of Search by month for Google Drive, iCloud, OneDrive, WeTransfer, Dropbox. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Drive | iCloud | OneDrive | WeTransfer | Dropbox | pCloud | Box |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 19.5% | 15.1% | 18.4% | 5.6% | 0.33% | <0.01% |
| Nov 2025 | 43.8% | 17.2% | 13.1% | 19.6% | 5.9% | 0.43% | <0.01% |
| Dec 2025 | 40% | 23.1% | 12% | 17.9% | 6.6% | 0.4% | <0.01% |
| Jan 2026 | 43.9% | 20.7% | 13.1% | 16% | 5.9% | 0.36% | <0.01% |
| Feb 2026 | 45.6% | 17.7% | 13.6% | 16.7% | 6.1% | 0.37% | <0.01% |
| Mar 2026 | 41.2% | 19.5% | 15% | 18.4% | 5.6% | 0.41% | <0.01% |
| Apr 2026 | 45.4% | 17.8% | 13.6% | 16.6% | 6.1% | 0.45% | <0.01% |
| May 2026 | 45.5% | 17.8% | 13.6% | 16.6% | 6.1% | 0.37% | <0.01% |
| Jun 2026 | 40.5% | 19.5% | 14.8% | 18.1% | 6.7% | 0.4% | <0.01% |
| Jul 2026 | 42.2% | 20% | 12.7% | 18.9% | 5.7% | 0.42% | <0.01% |
| Aug 2026 | 43.8% | 20.8% | 13.2% | 16% | 5.9% | 0.43% | <0.01% |
| Sep 2026 | 42.5% | 20.1% | 15.5% | 15.5% | 5.7% | 0.51% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.5% | 37.2M | +22.4% | -1.2 points | |
| 2, held 2nd | 20.1% | 17.6M | +22% | -0.6 points | |
| 3, moved from 4th to 3rd | 15.5% | 13.6M | +48.8% | +2.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 15.5% | 13.6M | +22.5% | -0.4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.7% | 5M | +22.2% | -0.2 points | |
| 6, held 6th | 0.51% | 450K | +49.5% | +0.1 points | |
| 7, held 7th | <0.01% | 1.9K | 0% | 0 points |
42.5%
Held 1st. 37.2M estimated branded searches, +22.4% vs prior month. Share -1.2 points.
2.
iCloud20.1%
Held 2nd. 17.6M estimated branded searches, +22% vs prior month. Share -0.6 points.
3.
OneDrive15.5%
Moved from 4th to 3rd. 13.6M estimated branded searches, +48.8% vs prior month. Share +2.4 points.
15.5%
Moved from 3rd to 4th. 13.6M estimated branded searches, +22.5% vs prior month. Share -0.4 points.
5.
Dropbox
5.7%
Held 5th. 5M estimated branded searches, +22.2% vs prior month. Share -0.2 points.
6.
pCloud0.51%
Held 6th. 450K estimated branded searches, +49.5% vs prior month. Share +0.1 points.
7.
Box<0.01%
Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between WeTransfer and its closest rivals
How has branded search demand for WeTransfer changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for WeTransfer worldwide fell from 16.6M to 13.6M.
- Across the 12 months ending September 2026, WeTransfer’s estimated Share of Search among cloud storage services worldwide decreased from 18.4% to 15.5%.
- Across the 12 months ending September 2026, WeTransfer’s estimated Share of Search among cloud storage services worldwide peaked at 19.6% in November 2025 and was lowest at 15.5% in September 2026.
- Across the 12 months ending September 2026, WeTransfer fell from 3rd to 4th among cloud storage services worldwide.
How did search popularity change for cloud storage services worldwide in September 2026?
5 changes
In September 2026, OneDrive overtook WeTransfer to rank 3rd among cloud storage services worldwide, with 15.5% estimated Share of Search.
In September 2026, Google Drive lost estimated Share of Search among cloud storage services worldwide, from 43.8% to 42.5%.
In September 2026, iCloud lost estimated Share of Search among cloud storage services worldwide, from 20.8% to 20.1%.
Estimated monthly branded searches for pCloud worldwide rose 49.4% over 12 measured months, from 302K to 450K in September 2026.
Estimated monthly branded searches for WeTransfer worldwide fell 18.1% over 12 measured months, from 16.6M to 13.6M in September 2026.
Where does WeTransfer compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cloud storage services | 4th of 7 | 15.5% | Shown above |
| File sharing services | 3rd of 5 | 19.6% | Show ranking |
| Send Files brands | 2nd of 3 | 24.4% | Show ranking |
| File transfer services | 1st of 5 | 93.5% | Show ranking |
How is WeTransfer measured?
Brandwave collects information about searches that people make online using WeTransfer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wetransfer
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Is WeTransfer your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.