Smash vs WeTransfer:Which is more popular by branded search?
In August 2026, WeTransfer had more branded searches than Smash among file transfer services worldwide. WeTransfer was estimated to have 11.1M branded searches compared to Smash’s 27.1K, and held a 92.3% Share of Search versus Smash’s 0.23%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Smash or WeTransfer?
Compare the services used to send large files. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WeTransfer, Smash. The figures are in the table below the chart.
View monthly share of search table
| Month | WeTransfer | Send Anywhere | Filemail | Smash | MASV |
|---|---|---|---|---|---|
| Oct 2025 | 95.2% | 3.9% | 0.63% | 0.23% | 0.07% |
| Nov 2025 | 95.4% | 3.9% | 0.52% | 0.19% | 0.06% |
| Dec 2025 | 94.4% | 4.7% | 0.63% | 0.23% | 0.07% |
| Jan 2026 | 94.5% | 4.7% | 0.51% | 0.23% | 0.07% |
| Feb 2026 | 94.5% | 4.7% | 0.51% | 0.23% | 0.07% |
| Mar 2026 | 94.6% | 4.7% | 0.42% | 0.23% | 0.07% |
| Apr 2026 | 93.5% | 5.7% | 0.51% | 0.23% | 0.08% |
| May 2026 | 94.5% | 4.7% | 0.51% | 0.23% | 0.07% |
| Jun 2026 | 94.5% | 4.7% | 0.51% | 0.28% | 0.07% |
| Jul 2026 | 93.6% | 5.7% | 0.42% | 0.23% | 0.07% |
| Aug 2026 | 92.3% | 6.8% | 0.5% | 0.23% | 0.08% |
| Sep 2026 | — | — | — | — | — |
How has the Smash and WeTransfer comparison changed over the last 12 months?
3 findings
- WeTransfer was ahead of Smash in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Smash’s estimated Share of Search among file transfer services worldwide held steady at 0.23%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 11 months ending August 2026, WeTransfer’s estimated Share of Search among file transfer services worldwide moved from 95.2% to 92.3%, and its estimated monthly branded searches moved from 16.6M to 11.1M.
How did search popularity change for file transfer services worldwide in August 2026?
2 changes
In August 2026, WeTransfer lost estimated Share of Search among file transfer services worldwide, from 93.6% to 92.3%.
Estimated monthly branded searches for Smash worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Smash’s and WeTransfer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Smash
1 branded search term
- fromsmash
WeTransfer
1 branded search term
- wetransfer
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.