Brandwave

How popular isSmash?

In September 2026, people searched for Smash by name about 40,500 times worldwide, about the same as the previous year. These searches made up 0.06% of all global file sharing service searches, placing Smash seventh out of nine services. When we asked both ChatGPT and Google AI Overviews about file sharing services, Smash appeared in two of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Smash is the seventh most searched of 9 competitors and the fifth most recommended in AI answers.

  1. Google DriveShare of searches 53.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. OneDriveShare of searches 19.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. WeTransferShare of searches 19.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. DropboxShare of searches 7.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. SmashShare of searches 0.06%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top file sharing services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smash was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Smash is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Drive1st
  2. Dropbox2nd
  3. WeTransfer3rd
  4. OneDrive4th
  5. Smash5th
  6. Filemail6th
  7. Proton Drive7th
  8. MEGA8th
  9. Box9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WeTransfer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dropbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Drive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneDrive3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Proton Drive2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Filemail2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smash2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MEGA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Box1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about file sharing services

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which file sharing services compete with Smash?

Smash against file sharing services worldwide, by month

Share of searches by month for Google Drive, OneDrive, WeTransfer, Dropbox, Smash. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle DriveOneDriveWeTransferDropboxProton DriveFilemailSmashMEGABox
Oct 202551.2%18.7%22.8%6.9%0.19%0.15%0.06%0.02%<0.01%
Nov 202553%15.8%23.7%7.1%0.19%0.13%0.05%0.01%<0.01%
Dec 202552%15.6%23.3%8.6%0.23%0.15%0.06%0.02%<0.01%
Jan 202655.4%16.5%20.2%7.4%0.25%0.11%0.05%0.01%<0.01%
Feb 202655.4%16.5%20.2%7.4%0.25%0.11%0.05%0.02%<0.01%
Mar 202651.1%18.7%22.8%6.9%0.28%0.1%0.06%0.02%<0.01%
Apr 202655.4%16.5%20.2%7.4%0.25%0.11%0.05%0.03%<0.01%
May 202655.3%16.5%20.2%7.4%0.3%0.11%0.05%0.03%<0.01%
Jun 202650.3%18.4%22.5%8.3%0.27%0.12%0.07%0.04%<0.01%
Jul 202652.9%15.9%23.6%7.1%0.29%0.11%0.06%0.03%<0.01%
Aug 202655.2%16.6%20.2%7.4%0.37%0.11%0.05%0.03%<0.01%
Sep 202653.3%19.5%19.5%7.2%0.35%0.11%0.06%0.03%<0.01%

  1. 1.Google Drive

    53.3%

    Held 1st. 37.2M estimated branded searches, +22.4% vs prior month. Share -1.9 points.

  2. 2.OneDrive

    19.5%

    Moved from 3rd to 2nd. 13.6M estimated branded searches, +48.8% vs prior month. Share +2.9 points.

  3. 3.WeTransfer

    19.5%

    Moved from 2nd to 3rd. 13.6M estimated branded searches, +22.5% vs prior month. Share -0.7 points.

  4. 4.Dropbox

    7.2%

    Held 4th. 5M estimated branded searches, +22.2% vs prior month. Share -0.3 points.

  5. 5.Proton Drive

    0.35%

    Held 5th. 246K estimated branded searches, +22.4% vs prior month. Share 0 points.

  6. 6.Filemail

    0.11%

    Held 6th. 74K estimated branded searches, +22.3% vs prior month. Share 0 points.

  7. 7.Smash

    0.06%

    Held 7th. 40.5K estimated branded searches, +49.4% vs prior month. Share 0 points.

  8. 8.MEGA

    0.03%

    Held 8th. 22.2K estimated branded searches, +50% vs prior month. Share 0 points.

  9. 9.Box

    <0.01%

    Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Smash and its closest rivals

Every comparison with Smash

12 comparisons

How has branded search demand for Smash changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smash worldwide held steady at 40.5K.
  • Across the 12 months ending September 2026, Smash’s share of searches among file sharing services worldwide held steady at 0.06%.

How did search popularity change for file sharing services worldwide in September 2026?

6 changes

  1. In September 2026, OneDrive overtook WeTransfer to rank 2nd among file sharing services worldwide, with 19.5% of the searches.

  2. In September 2026, Google Drive lost share of searches among file sharing services worldwide, from 55.2% to 53.3%.

  3. In September 2026, WeTransfer lost share of searches among file sharing services worldwide, from 20.2% to 19.5%.

  4. Estimated monthly branded searches for MEGA worldwide rose 83.5% over 12 measured months, from 12.1K to 22.2K in September 2026.

  5. Estimated monthly branded searches for Proton Drive worldwide rose 82.2% over 12 measured months, from 135K to 246K in September 2026.

  6. Estimated monthly branded searches for Filemail worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.

How are Smash’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Smash’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fromsmash

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How the Brand Demand Index is measured

Where does Smash compete?

Smash is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
File sharing services7th of 90.06%Shown above
File transfer services6th of 70.23%Show ranking
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