Brandwave

File transfer services:Which brands are most popular in search?

In August 2026, WeTransfer was the most searched among file transfer services worldwide, with an estimated 11.1M branded searches and 92.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. WeTransfer92.3%
  2. Send Anywhere6.8%
  3. Filemail0.5%
  4. Smash0.23%
  5. MASV0.08%

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Share of SearchLeaderboard

Compare the services used to send large files. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among file transfer services worldwide, by month

Share of Search by month for WeTransfer, Send Anywhere. The figures are in the table below the chart.

View monthly share of search table
MonthWeTransferSend AnywhereFilemailSmashMASV
Oct 202595.2%3.9%0.63%0.23%0.07%
Nov 202595.4%3.9%0.52%0.19%0.06%
Dec 202594.4%4.7%0.63%0.23%0.07%
Jan 202694.5%4.7%0.51%0.23%0.07%
Feb 202694.5%4.7%0.51%0.23%0.07%
Mar 202694.6%4.7%0.42%0.23%0.07%
Apr 202693.5%5.7%0.51%0.23%0.08%
May 202694.5%4.7%0.51%0.23%0.07%
Jun 202694.5%4.7%0.51%0.28%0.07%
Jul 202693.6%5.7%0.42%0.23%0.07%
Aug 202692.3%6.8%0.5%0.23%0.08%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.WeTransfer

    92.3%

    Held 1st. 11.1M estimated branded searches, -18.4% vs prior month. Share -1.3 points.

  2. 2.Send Anywhere

    6.8%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Filemail

    0.5%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Smash

    0.23%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.

  5. 5.MASV

    0.08%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among file transfer services worldwide?

In August 2026, WeTransfer was the most searched among file transfer services worldwide, with an estimated 11.1M branded searches and 92.3% estimated Share of Search within this set. Send Anywhere is in 2nd place, 85.5 percentage points behind at 6.8% Share of Search.

Global file transfer services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
WeTransfer95.2% → 92.3%95.4%Nov 202592.3%Aug 20261st
Send Anywhere3.9% → 6.8%6.8%Aug 20263.9%Oct 20252nd
Filemail0.63% → 0.5%0.63%Oct 20250.42%Jul 20263rd
Smash0.23%0.28%Jun 20260.19%Nov 20254th
MASV0.07% → 0.08%0.08%Apr 20260.06%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, WeTransfer’s estimated Share of Search among file transfer services worldwide decreased from 95.2% to 92.3%.
  • Across the 11 months ending August 2026, Send Anywhere’s estimated Share of Search among file transfer services worldwide increased from 3.9% to 6.8%.
  • Across the 11 months ending August 2026, WeTransfer’s estimated Share of Search among file transfer services worldwide peaked at 95.4% in November 2025 and was lowest at 92.3% in August 2026.
  • Across the 11 months ending August 2026, Filemail, Smash and MASV held steady: their estimated Share of Search among file transfer services worldwide each moved less than 0.5 percentage points.

How did search popularity change for file transfer services worldwide in August 2026?

  1. In August 2026, Send Anywhere gained estimated Share of Search among file transfer services worldwide, from 5.7% to 6.8%.

  2. In August 2026, WeTransfer lost estimated Share of Search among file transfer services worldwide, from 93.6% to 92.3%.

  3. Estimated monthly branded searches for Filemail worldwide fell 45% over 11 measured months, from 110K to 60.5K in August 2026.

  4. Estimated monthly branded searches for Smash worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

  5. Estimated monthly branded searches for MASV worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

How the Brand Demand Index is measured

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