Brandwave

TransferNow vs WeTransfer:Which is searched more?

In September 2026, WeTransfer had more branded searches than TransferNow among file transfer services worldwide. WeTransfer had about 13.6 million branded searches, while TransferNow had 823,000. WeTransfer made up 77.2% of all file transfer service searches we track, and TransferNow accounted for 4.7%. These are worldwide searches for English-language branded terms.

Share of searches among file transfer services worldwide in September 2026Is TransferNow or WeTransfer more popular in search?
TransferNow4.7%823K searches
vs
WeTransfer77.2%13.6M searches

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Is TransferNow or WeTransfer more popular in search?

Compare the services used to send large files. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

TransferNow and WeTransfer among file transfer services worldwide, by month

Share of searches by month for WeTransfer, TransferNow. The figures are in the table below the chart.

View monthly share of searches table
MonthWeTransferSwissTransferSend AnywhereTransferNowFilemailSmashMASV
Oct 202582.6%9.1%3.4%4.1%0.55%0.2%0.06%
Nov 202582.8%9.1%3.4%4.1%0.45%0.17%0.05%
Dec 202581.3%9%4%4.9%0.54%0.2%0.06%
Jan 202681.4%9%4%4.9%0.44%0.2%0.06%
Feb 202679.8%10.7%3.9%4.8%0.43%0.19%0.06%
Mar 202682.2%9.1%4.1%4.1%0.37%0.2%0.06%
Apr 202679.1%10.6%4.8%4.8%0.43%0.19%0.07%
May 202679.8%10.7%3.9%4.8%0.43%0.19%0.06%
Jun 202677.9%12.8%3.9%4.7%0.42%0.23%0.06%
Jul 202679.2%10.7%4.8%4.8%0.35%0.19%0.06%
Aug 202677.4%10.5%5.7%5.7%0.42%0.19%0.07%
Sep 202677.2%12.7%4.7%4.7%0.42%0.23%0.06%

How has the TransferNow and WeTransfer comparison changed over the last 12 months?

3 findings

How did search popularity change for file transfer services worldwide in September 2026?

2 changes
  1. In September 2026, TransferNow lost share of searches among file transfer services worldwide, from 5.7% to 4.7%.

  2. Estimated monthly branded searches for WeTransfer worldwide fell 18.1% over 12 measured months, from 16.6M to 13.6M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using TransferNow’s and WeTransfer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

TransferNow

1 branded search term

  • transfernow

WeTransfer

1 branded search term

  • wetransfer

How the Brand Demand Index is measured

Other head-to-heads among file transfer services

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Put your own brand in this comparison

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