How popular isWeTransfer in search?
In August 2026, there were an estimated 11.1M branded searches for WeTransfer worldwide which is down 33.1% over the last 11 months. WeTransfer holds 92.3% estimated Share of Search among file transfer services worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
WeTransfer92.3%
Send Anywhere6.8%Filemail0.5%
Smash0.23%
MASV0.08%
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Which file transfer services compete with WeTransfer?
Share of Search by month for WeTransfer, Send Anywhere. The figures are in the table below the chart.
View monthly share of search table
| Month | WeTransfer | Send Anywhere | Filemail | Smash | MASV |
|---|---|---|---|---|---|
| Oct 2025 | 95.2% | 3.9% | 0.63% | 0.23% | 0.07% |
| Nov 2025 | 95.4% | 3.9% | 0.52% | 0.19% | 0.06% |
| Dec 2025 | 94.4% | 4.7% | 0.63% | 0.23% | 0.07% |
| Jan 2026 | 94.5% | 4.7% | 0.51% | 0.23% | 0.07% |
| Feb 2026 | 94.5% | 4.7% | 0.51% | 0.23% | 0.07% |
| Mar 2026 | 94.6% | 4.7% | 0.42% | 0.23% | 0.07% |
| Apr 2026 | 93.5% | 5.7% | 0.51% | 0.23% | 0.08% |
| May 2026 | 94.5% | 4.7% | 0.51% | 0.23% | 0.07% |
| Jun 2026 | 94.5% | 4.7% | 0.51% | 0.28% | 0.07% |
| Jul 2026 | 93.6% | 5.7% | 0.42% | 0.23% | 0.07% |
| Aug 2026 | 92.3% | 6.8% | 0.5% | 0.23% | 0.08% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92.3% | 11.1M | -18.4% | -1.3 points | |
| 2, held 2nd | 6.8% | 823K | 0% | +1.2 points | |
| 3, held 3rd | 0.5% | 60.5K | 0% | +0.1 points | |
| 4, held 4th | 0.23% | 27.1K | -18.1% | 0 points | |
| 5, held 5th | 0.08% | 9.9K | 0% | 0 points |
92.3%
Held 1st. 11.1M estimated branded searches, -18.4% vs prior month. Share -1.3 points.
6.8%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +1.2 points.
3.
0.5%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Smash0.23%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.
5.
MASV0.08%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between WeTransfer and its closest rivals
How has branded search demand for WeTransfer changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for WeTransfer worldwide fell from 16.6M to 11.1M.
- Across the 11 months ending August 2026, WeTransfer’s estimated Share of Search among file transfer services worldwide decreased from 95.2% to 92.3%.
- Across the 11 months ending August 2026, WeTransfer’s estimated Share of Search among file transfer services worldwide peaked at 95.4% in November 2025 and was lowest at 92.3% in August 2026.
How did search popularity change for file transfer services worldwide in August 2026?
5 changes
In August 2026, Send Anywhere gained estimated Share of Search among file transfer services worldwide, from 5.7% to 6.8%.
In August 2026, WeTransfer lost estimated Share of Search among file transfer services worldwide, from 93.6% to 92.3%.
Estimated monthly branded searches for Filemail worldwide fell 45% over 11 measured months, from 110K to 60.5K in August 2026.
Estimated monthly branded searches for Smash worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.
Estimated monthly branded searches for MASV worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
Where does WeTransfer compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| File sharing services | 2nd of 5 | 20.3% | Show ranking |
| File transfer services | 1st of 5 | 92.3% | Shown above |
How is WeTransfer measured?
Brandwave collects information about searches that people make online using WeTransfer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wetransfer
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