Brandwave

How popular isDropbox in search?

In August 2026, there were an estimated 4.1M branded searches for Dropbox worldwide which is down 18.1% over the last 11 months. Dropbox holds 7.2% estimated Share of Search among cloud storage services worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Drive53.1%
  2. iCloud23.7%
  3. OneDrive16%
  4. Dropbox7.2%
  5. Box0.04%
  6. pCloud<0.01%
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Which cloud storage services compete with Dropbox?

Dropbox against cloud storage services worldwide, by month

Share of Search by month for Google Drive, iCloud, OneDrive, Dropbox. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle DriveiCloudOneDriveDropboxBoxpCloud
Oct 202551.3%22.9%18.8%7%0.03%<0.01%
Nov 202555.5%20.3%16.6%7.5%0.04%<0.01%
Dec 202549.7%27.1%14.9%8.2%0.04%<0.01%
Jan 202653.2%23.7%15.9%7.2%0.03%<0.01%
Feb 202655.5%20.3%16.6%7.5%0.04%<0.01%
Mar 202651.3%22.9%18.8%7%0.03%<0.01%
Apr 202655.5%20.3%16.6%7.5%0.04%<0.01%
May 202655.5%20.3%16.6%7.5%0.04%<0.01%
Jun 202650.5%22.6%18.4%8.4%0.04%<0.01%
Jul 202653.1%23.7%16%7.2%0.04%<0.01%
Aug 202653.1%23.7%16%7.2%0.04%<0.01%
Sep 2026——————

  1. 1.Google Drive

    53.1%

    Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.iCloud

    23.7%

    Held 2nd. 13.6M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.OneDrive

    16%

    Held 3rd. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Dropbox

    7.2%

    Held 4th. 4.1M estimated branded searches, +0.06% vs prior month. Share 0 points.

  5. 5.Box

    0.04%

    Held 5th. 24.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.pCloud

    <0.01%

    Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Dropbox and its closest rivals

How has branded search demand for Dropbox changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dropbox worldwide fell from 5.1M to 4.1M.
  • Across the 11 months ending August 2026, Dropbox’s estimated Share of Search among cloud storage services worldwide peaked at 8.4% in June 2026 and was lowest at 7% in October 2025.

How did search popularity change for cloud storage services worldwide in August 2026?

  1. Estimated monthly branded searches for pCloud worldwide fell 33.9% over 11 measured months, from 590 to 390 in August 2026.

  2. Estimated monthly branded searches for OneDrive worldwide fell 32.8% over 11 measured months, from 13.6M to 9.1M in August 2026.

  3. Estimated monthly branded searches for Google Drive worldwide fell 18.3% over 11 measured months, from 37.2M to 30.4M in August 2026.

  4. Estimated monthly branded searches for Dropbox worldwide fell 18.1% over 11 measured months, from 5.1M to 4.1M in August 2026.

  5. Estimated monthly branded searches for iCloud worldwide fell 18.1% over 11 measured months, from 16.6M to 13.6M in August 2026.

Where does Dropbox compete?

Dropbox is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cloud storage services4th of 67.2%Shown above
File sharing services4th of 57.5%Show ranking
File sync services3rd of 69.5%Show ranking
Cloud file collaboration platforms1st of 596.6%Show ranking

How is Dropbox measured?

Brandwave collects information about searches that people make online using Dropbox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • dropbox
  • dropbox app
  • dropbox com
  • dropbox file sharing
  • dropbox software

How the Brand Demand Index is measured

Who owns Dropbox?

Dropbox is owned by Dropbox. Brandwave also tracks Dropbox Sign, owned by the same company, worldwide.

Do you work for Dropbox? To request corrections or removal please contact us via our support page and we will be happy to assist.

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