Brandwave

iCloud vs WeTransfer:Which is searched more?

In September 2026, iCloud had more branded searches than WeTransfer among cloud storage services worldwide. iCloud was estimated to have 17.6M branded searches compared to WeTransfer’s 13.6M, and held a 20.1% Share of Search versus WeTransfer’s 15.5%. These are worldwide searches for English-language branded terms.

Share of Search among cloud storage services worldwide in September 2026Which is more popular in search, iCloud or WeTransfer?
iCloud20.1%17.6M searches
vs
WeTransfer15.5%13.6M searches

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Which is more popular in search, iCloud or WeTransfer?

Compare the cloud storage services teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

iCloud and WeTransfer among cloud storage services worldwide, by month

Share of Search by month for iCloud, WeTransfer. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle DriveiCloudOneDriveWeTransferDropboxpCloudBox
Oct 202541.2%19.5%15.1%18.4%5.6%0.33%<0.01%
Nov 202543.8%17.2%13.1%19.6%5.9%0.43%<0.01%
Dec 202540%23.1%12%17.9%6.6%0.4%<0.01%
Jan 202643.9%20.7%13.1%16%5.9%0.36%<0.01%
Feb 202645.6%17.7%13.6%16.7%6.1%0.37%<0.01%
Mar 202641.2%19.5%15%18.4%5.6%0.41%<0.01%
Apr 202645.4%17.8%13.6%16.6%6.1%0.45%<0.01%
May 202645.5%17.8%13.6%16.6%6.1%0.37%<0.01%
Jun 202640.5%19.5%14.8%18.1%6.7%0.4%<0.01%
Jul 202642.2%20%12.7%18.9%5.7%0.42%<0.01%
Aug 202643.8%20.8%13.2%16%5.9%0.43%<0.01%
Sep 202642.5%20.1%15.5%15.5%5.7%0.51%<0.01%

How has the iCloud and WeTransfer comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: WeTransfer took it in November 2025, iCloud took it in December 2025.
  • Across the 12 months ending September 2026, iCloud’s estimated Share of Search among cloud storage services worldwide moved from 19.5% to 20.1%, and its estimated monthly branded searches held steady at 17.6M.
  • Across the 12 months ending September 2026, WeTransfer’s estimated Share of Search among cloud storage services worldwide moved from 18.4% to 15.5%, and its estimated monthly branded searches moved from 16.6M to 13.6M.

How did search popularity change for cloud storage services worldwide in September 2026?

  1. In September 2026, OneDrive overtook WeTransfer to rank 3rd among cloud storage services worldwide, with 15.5% estimated Share of Search.

  2. In September 2026, iCloud lost estimated Share of Search among cloud storage services worldwide, from 20.8% to 20.1%.

  3. Estimated monthly branded searches for WeTransfer worldwide fell 18.1% over 12 measured months, from 16.6M to 13.6M in September 2026.

Other head-to-heads among cloud storage services

How each brand is measured

Brandwave collects information about searches that people make online using iCloud’s and WeTransfer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

iCloud

2 branded search terms

  • icloud
  • icloud mail

WeTransfer

1 branded search term

  • wetransfer

How the Brand Demand Index is measured

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