Brandwave

Filemail vs WeTransfer:Which is more popular by branded search?

In August 2026, WeTransfer had more branded searches than Filemail among file transfer services worldwide. WeTransfer was estimated to have 11.1M branded searches compared to Filemail’s 60.5K, and held a 92.3% Share of Search versus Filemail’s 0.5%. These are worldwide searches for English-language branded terms.

Share of Search among file transfer services worldwide in August 2026Which is more popular in search, Filemail or WeTransfer?
Filemail0.5%60.5K searches
vs
WeTransfer92.3%11.1M searches

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Which is more popular in search, Filemail or WeTransfer?

Compare the services used to send large files. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Filemail and WeTransfer among file transfer services worldwide, by month

Share of Search by month for WeTransfer, Filemail. The figures are in the table below the chart.

View monthly share of search table
MonthWeTransferSend AnywhereFilemailSmashMASV
Oct 202595.2%3.9%0.63%0.23%0.07%
Nov 202595.4%3.9%0.52%0.19%0.06%
Dec 202594.4%4.7%0.63%0.23%0.07%
Jan 202694.5%4.7%0.51%0.23%0.07%
Feb 202694.5%4.7%0.51%0.23%0.07%
Mar 202694.6%4.7%0.42%0.23%0.07%
Apr 202693.5%5.7%0.51%0.23%0.08%
May 202694.5%4.7%0.51%0.23%0.07%
Jun 202694.5%4.7%0.51%0.28%0.07%
Jul 202693.6%5.7%0.42%0.23%0.07%
Aug 202692.3%6.8%0.5%0.23%0.08%
Sep 2026—————

How has the Filemail and WeTransfer comparison changed over the last 12 months?

  • WeTransfer was ahead of Filemail in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Filemail’s estimated Share of Search among file transfer services worldwide moved from 0.63% to 0.5%, and its estimated monthly branded searches moved from 110K to 60.5K.
  • Across the 11 months ending August 2026, WeTransfer’s estimated Share of Search among file transfer services worldwide moved from 95.2% to 92.3%, and its estimated monthly branded searches moved from 16.6M to 11.1M.

How did search popularity change for file transfer services worldwide in August 2026?

  1. In August 2026, WeTransfer lost estimated Share of Search among file transfer services worldwide, from 93.6% to 92.3%.

  2. Estimated monthly branded searches for Filemail worldwide fell 45% over 11 measured months, from 110K to 60.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Filemail’s and WeTransfer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Filemail

1 branded search term

  • filemail

WeTransfer

1 branded search term

  • wetransfer

How the Brand Demand Index is measured

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