Brandwave

Proton Drive vs Smash:Which is more popular?

In September 2026, Proton Drive had more branded searches than Smash among file sharing services worldwide. Proton Drive had about 246,000 branded searches, while Smash had 40,500. Proton Drive made up 0.35% of all file sharing service searches we track, and Smash accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about file sharing services, Proton Drive and Smash each appeared in two of the five answers. Proton Drive and Smash were each mentioned first in two of the four answers that named either.

Among file sharing services worldwide in September 2026

Who do people search for more?

Proton Drive, about 6 searches for every 1 for Smash

Proton Drive 246K searchesSmash 40.5K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Proton Drive in 2 of 5Smash in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Proton Drive first in 2Smash first in 2

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Top file sharing services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Proton Drive was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Smash was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Proton Drive and Smash were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Drive1st
  2. Dropbox2nd
  3. WeTransfer3rd
  4. OneDrive4th
  5. Smash5th
  6. Filemail6th
  7. Proton Drive7th
  8. MEGA8th
  9. Box9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WeTransfer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dropbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Drive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneDrive3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Proton Drive2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Filemail2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smash2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MEGA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Box1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about file sharing services

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Proton Drive or Smash more popular in search?

This chart shows how often people search Google for Proton Drive and Smash by name. Each line represents a brand's share of searches for all nine file sharing services we track, month by month, from English-language searches worldwide.

Proton Drive and Smash among file sharing services worldwide, by month

Share of searches by month for Proton Drive, Smash. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle DriveOneDriveWeTransferDropboxProton DriveFilemailSmashMEGABox
Oct 202551.2%18.7%22.8%6.9%0.19%0.15%0.06%0.02%<0.01%
Nov 202553%15.8%23.7%7.1%0.19%0.13%0.05%0.01%<0.01%
Dec 202552%15.6%23.3%8.6%0.23%0.15%0.06%0.02%<0.01%
Jan 202655.4%16.5%20.2%7.4%0.25%0.11%0.05%0.01%<0.01%
Feb 202655.4%16.5%20.2%7.4%0.25%0.11%0.05%0.02%<0.01%
Mar 202651.1%18.7%22.8%6.9%0.28%0.1%0.06%0.02%<0.01%
Apr 202655.4%16.5%20.2%7.4%0.25%0.11%0.05%0.03%<0.01%
May 202655.3%16.5%20.2%7.4%0.3%0.11%0.05%0.03%<0.01%
Jun 202650.3%18.4%22.5%8.3%0.27%0.12%0.07%0.04%<0.01%
Jul 202652.9%15.9%23.6%7.1%0.29%0.11%0.06%0.03%<0.01%
Aug 202655.2%16.6%20.2%7.4%0.37%0.11%0.05%0.03%<0.01%
Sep 202653.3%19.5%19.5%7.2%0.35%0.11%0.06%0.03%<0.01%

How has the Proton Drive and Smash comparison changed over the last 12 months?

3 findings
  • Proton Drive was ahead of Smash in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Proton Drive’s share of searches among file sharing services worldwide moved from 0.19% to 0.35%, and its estimated monthly branded searches moved from 135K to 246K.
  • Across the 12 months ending September 2026, Smash’s share of searches among file sharing services worldwide held steady at 0.06%, and its estimated monthly branded searches held steady at 40.5K.

How did search popularity change for file sharing services worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Proton Drive worldwide rose 82.2% over 12 measured months, from 135K to 246K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Proton Drive’s and Smash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Proton Drive

1 branded search term

  • proton drive

Smash

1 branded search term

  • fromsmash

How the Brand Demand Index is measured

Other head-to-heads among file sharing services

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