Smash vs SwissTransfer:Which is searched more?
In September 2026, SwissTransfer had more branded searches than Smash among file transfer services worldwide. SwissTransfer had about 2.2 million branded searches, while Smash had 40,500. SwissTransfer made up 12.7% of all file transfer service searches we track, and Smash accounted for 0.23%. These are worldwide searches for English-language branded terms.
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Is Smash or SwissTransfer more popular in search?
Compare the services used to send large files. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for SwissTransfer, Smash. The figures are in the table below the chart.
View monthly share of searches table
| Month | WeTransfer | SwissTransfer | Send Anywhere | TransferNow | Filemail | Smash | MASV |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 82.6% | 9.1% | 3.4% | 4.1% | 0.55% | 0.2% | 0.06% |
| Nov 2025 | 82.8% | 9.1% | 3.4% | 4.1% | 0.45% | 0.17% | 0.05% |
| Dec 2025 | 81.3% | 9% | 4% | 4.9% | 0.54% | 0.2% | 0.06% |
| Jan 2026 | 81.4% | 9% | 4% | 4.9% | 0.44% | 0.2% | 0.06% |
| Feb 2026 | 79.8% | 10.7% | 3.9% | 4.8% | 0.43% | 0.19% | 0.06% |
| Mar 2026 | 82.2% | 9.1% | 4.1% | 4.1% | 0.37% | 0.2% | 0.06% |
| Apr 2026 | 79.1% | 10.6% | 4.8% | 4.8% | 0.43% | 0.19% | 0.07% |
| May 2026 | 79.8% | 10.7% | 3.9% | 4.8% | 0.43% | 0.19% | 0.06% |
| Jun 2026 | 77.9% | 12.8% | 3.9% | 4.7% | 0.42% | 0.23% | 0.06% |
| Jul 2026 | 79.2% | 10.7% | 4.8% | 4.8% | 0.35% | 0.19% | 0.06% |
| Aug 2026 | 77.4% | 10.5% | 5.7% | 5.7% | 0.42% | 0.19% | 0.07% |
| Sep 2026 | 77.2% | 12.7% | 4.7% | 4.7% | 0.42% | 0.23% | 0.06% |
How has the Smash and SwissTransfer comparison changed over the last 12 months?
3 findings
- SwissTransfer was ahead of Smash in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Smash’s share of searches among file transfer services worldwide moved from 0.2% to 0.23%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, SwissTransfer’s share of searches among file transfer services worldwide moved from 9.1% to 12.7%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
How did search popularity change for file transfer services worldwide in September 2026?
1 change
In September 2026, SwissTransfer gained share of searches among file transfer services worldwide, from 10.5% to 12.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Smash’s and SwissTransfer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Smash
1 branded search term
- fromsmash
SwissTransfer
2 branded search terms
- swiss transfer
- swisstransfer
Other head-to-heads among file transfer services
WeTransfer vs SwissTransfer: compare search popularity
WeTransfer vs Send Anywhere: compare search popularity
WeTransfer vs TransferNow: compare search popularity- SwissTransfer vs Send Anywhere: compare search popularity
- SwissTransfer vs TransferNow: compare search popularity
- Send Anywhere vs TransferNow: compare search popularity
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