Brandwave

How popular isApple Podcasts Subscriptions?

In September 2026, people searched for Apple Podcasts Subscriptions by name about 2,900 times worldwide, about the same as the previous year. These searches made up 0.08% of all global podcast monetisation platform searches, placing Apple Podcasts Subscriptions seventh out of seven platforms. When we asked both ChatGPT and Google AI Overviews about podcast monetisation platforms, Apple Podcasts Subscriptions appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Apple Podcasts Subscriptions is the seventh most searched of 7 competitors and the second most recommended in AI answers.

  1. PatreonShare of searches 92.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Spotify for CreatorsShare of searches 3.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. RedCircleShare of searches 2.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. AcastShare of searches 0.75%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. Apple Podcasts SubscriptionsShare of searches 0.08%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top podcast monetisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple Podcasts Subscriptions was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Apple Podcasts Subscriptions is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Patreon1st
  2. Apple Podcasts Subscriptions2nd
  3. Supercast3rd
  4. Spotify for Creators4th
  5. Supporting Cast5th
  6. Acast6th
  7. RedCircle7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Patreon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spotify for Creators4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supercast4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Podcasts Subscriptions4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Supporting Cast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RedCircle1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Acast1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about podcast monetisation platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which podcast monetisation platforms compete with Apple Podcasts Subscriptions?

Apple Podcasts Subscriptions against podcast monetisation platforms worldwide, by month

Share of searches by month for Patreon, Spotify for Creators, RedCircle, Apple Podcasts Subscriptions. The figures are in the table below the chart.

View monthly share of searches table
MonthPatreonSpotify for CreatorsRedCircleAcastSupercastSupporting CastApple Podcasts Subscriptions
Oct 202593.1%2.5%3.1%0.92%0.23%0.04%0.08%
Nov 202593.7%2.5%2.6%0.93%0.18%0.04%0.04%
Dec 202593.9%2.5%2.6%0.76%0.18%0.04%0.07%
Jan 202694%2.5%2.6%0.62%0.19%0.04%0.07%
Feb 202692.8%3%3.1%0.75%0.22%0.04%0.07%
Mar 202693.3%3.1%2.5%0.76%0.18%0.04%0.05%
Apr 202692.2%3.7%3.1%0.75%0.22%0.04%0.05%
May 202693.5%3.1%2.5%0.62%0.19%0.03%0.07%
Jun 202693.9%3.1%2.1%0.62%0.19%0.04%0.08%
Jul 202692.8%3.7%2.5%0.61%0.18%0.07%0.1%
Aug 202693.9%3.1%2.1%0.62%0.15%0.08%0.07%
Sep 202692.6%3.7%2.5%0.75%0.18%0.12%0.08%

  1. 1.Patreon

    92.6%

    Held 1st. 3.4M estimated branded searches, -18.1% vs prior month. Share -1.3 points.

  2. 2.Spotify for Creators

    3.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.RedCircle

    2.5%

    Held 3rd. 91.5K estimated branded searches, -0.03% vs prior month. Share +0.4 points.

  4. 4.Acast

    0.75%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Supercast

    0.18%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Supporting Cast

    0.12%

    Held 6th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

  7. 7.Apple Podcasts Subscriptions

    0.08%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Apple Podcasts Subscriptions and its closest rivals

Every comparison with Apple Podcasts Subscriptions

6 comparisons

How has branded search demand for Apple Podcasts Subscriptions changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Apple Podcasts Subscriptions worldwide held steady at 2.9K.
  • Across the 12 months ending September 2026, Apple Podcasts Subscriptions fell from 6th to 7th among podcast monetisation platforms worldwide.

How did search popularity change for podcast monetisation platforms worldwide in September 2026?

6 changes

  1. In September 2026, Spotify for Creators gained share of searches among podcast monetisation platforms worldwide, from 3.1% to 3.7%.

  2. In September 2026, Patreon lost share of searches among podcast monetisation platforms worldwide, from 93.9% to 92.6%.

  3. Estimated monthly branded searches for Supporting Cast worldwide rose 238.5% over 12 measured months, from 1.3K to 4.4K in September 2026.

  4. Estimated monthly branded searches for Supercast worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

  5. Estimated monthly branded searches for Acast worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

  6. Estimated monthly branded searches for RedCircle worldwide fell 17.9% over 12 measured months, from 111K to 91.5K in September 2026.

How are Apple Podcasts Subscriptions’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Apple Podcasts Subscriptions’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • apple podcasts subscriptions

How the Brand Demand Index is measured

Who owns Apple Podcasts Subscriptions?

Apple Podcasts Subscriptions is owned by Apple. Brandwave also tracks Pixelmator, Apple AirPods, Apple AirPods Max, Apple AirTag, Apple Books, Apple iPad, Apple iPhone, Apple MacBook, Apple Maps, Apple Music, Apple Passwords, Apple Podcasts, Apple Reminders, Apple TV 4K, Apple Vision Pro, Apple Watch, FaceTime, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iWork, Keynote, Logic Pro, Safari and Xcode Cloud, owned by the same company, worldwide.

Do you work for Apple Podcasts Subscriptions? To request corrections or removal please contact us via our support page and we will be happy to assist.

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