Brandwave

How popular isAirPods in search?

In August 2026, there were an estimated 6.1M branded searches for AirPods worldwide which held steady over the last 11 months. AirPods holds 58.2% estimated Share of Search among earbud brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. AirPods58.2%
  2. Sony26.1%
  3. Bose10.2%
  4. Samsung4%
  5. Jabra1.6%
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Which earbud brands compete with AirPods?

AirPods against earbud brands worldwide, by month

Share of Search by month for AirPods, Sony, Bose, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthAirPodsSonyBoseSamsungJabra
Oct 202560.4%22.1%10.6%4.5%2.4%
Nov 202564%19.2%12.1%3%1.7%
Dec 202564.7%19.4%11.7%2.8%1.4%
Jan 202658.4%26.2%9.7%3.8%1.9%
Feb 202657.8%25.9%9.7%4.4%2.3%
Mar 202662.4%22.8%8.9%3.8%2%
Apr 202657.7%25.8%10.1%4.1%2.3%
May 202657.5%25.7%10.9%4%1.9%
Jun 202657.5%25.8%10.8%4%1.9%
Jul 202654.2%29.7%10.2%4.1%1.8%
Aug 202658.2%26.1%10.2%4%1.6%
Sep 2026—————

  1. 1.AirPods

    58.2%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +4 points.

  2. 2.Sony

    26.1%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -3.6 points.

  3. 3.Bose

    10.2%

    Held 3rd. 1.1M estimated branded searches, +13.2% vs prior month. Share -0.1 points.

  4. 4.Samsung

    4%

    Held 4th. 422K estimated branded searches, +12% vs prior month. Share -0.1 points.

  5. 5.Jabra

    1.6%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between AirPods and its closest rivals

How has branded search demand for AirPods changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for AirPods worldwide held steady at 6.1M.
  • Across the 11 months ending August 2026, AirPods’ estimated Share of Search among earbud brands worldwide decreased from 60.4% to 58.2%.
  • Across the 11 months ending August 2026, AirPods’ estimated Share of Search among earbud brands worldwide peaked at 64.7% in December 2025 and was lowest at 54.2% in July 2026.

How did search popularity change for earbud brands worldwide in August 2026?

  1. In August 2026, AirPods gained estimated Share of Search among earbud brands worldwide, from 54.2% to 58.2%.

  2. In August 2026, Sony lost estimated Share of Search among earbud brands worldwide, from 29.7% to 26.1%.

  3. Bose’s estimated Share of Search among earbud brands worldwide has lost ground for 3 months in a row, from 10.9% to 10.2% in August 2026.

  4. Estimated monthly branded searches for Jabra worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.

How is AirPods measured?

Brandwave collects information about searches that people make online using AirPods’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • airpods

How the Brand Demand Index is measured

Who owns AirPods?

AirPods is owned by Apple. Brandwave also tracks Pixelmator, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Watch, Final Cut Pro, GarageBand, iCloud, Keynote and Logic Pro, owned by the same company, worldwide.

Do you work for AirPods? To request corrections or removal please contact us via our support page and we will be happy to assist.

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