How popular isApple Books in search?
In September 2026, people searched for Apple Books by name about 74,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 1.3% of all global reading app searches, placing Apple Books seventh out of ten apps. These are worldwide searches for English-language branded terms.
Kindle57.4%
Epic11.5%
Libby9.4%
Reading Eggs9.4%
Raz-Kids7.7%
Hooked on Phonics1.6%- Apple Books1.3%
Teach Your Monster to Read1%
Duolingo ABC0.38%- The StoryGraph0.25%
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Which reading apps compete with Apple Books?
Share of searches by month for Kindle, Epic, Libby, Reading Eggs, Raz-Kids, Apple Books. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kindle | Epic | Libby | Reading Eggs | Raz-Kids | Hooked on Phonics | Apple Books | Teach Your Monster to Read | Duolingo ABC | The StoryGraph |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 9% | 9% | 11.1% | 11.1% | 1.5% | 1.5% | 1.2% | 0.3% | 0.24% |
| Nov 2025 | 63.4% | 7% | 7% | 10.4% | 8.5% | 1.1% | 1.1% | 0.94% | 0.23% | 0.19% |
| Dec 2025 | 69.6% | 6.3% | 7.7% | 6.3% | 6.3% | 1.3% | 1.3% | 0.84% | 0.25% | 0.38% |
| Jan 2026 | 62.7% | 6.9% | 10.3% | 6.9% | 8.4% | 1.4% | 1.4% | 1.1% | 0.28% | 0.51% |
| Feb 2026 | 59.9% | 8.1% | 9.8% | 9.8% | 8.1% | 1.3% | 1.3% | 1.1% | 0.26% | 0.26% |
| Mar 2026 | 58.4% | 7.8% | 9.6% | 11.7% | 7.8% | 1.3% | 1.6% | 1.3% | 0.26% | 0.26% |
| Apr 2026 | 62.2% | 6.8% | 10.2% | 8.3% | 8.3% | 1.1% | 1.4% | 1.1% | 0.22% | 0.27% |
| May 2026 | 61.7% | 6.8% | 10.1% | 10.1% | 6.8% | 1.7% | 1.4% | 0.91% | 0.27% | 0.27% |
| Jun 2026 | 69% | 3.4% | 9.3% | 9.3% | 5.1% | 1.5% | 1.2% | 0.68% | 0.3% | 0.3% |
| Jul 2026 | 74.4% | 1.1% | 10% | 6.7% | 3.7% | 1.6% | 1.3% | 0.49% | 0.33% | 0.33% |
| Aug 2026 | 65.4% | 7.2% | 10.7% | 7.2% | 4.8% | 1.8% | 1.4% | 0.79% | 0.29% | 0.35% |
| Sep 2026 | 57.4% | 11.5% | 9.4% | 9.4% | 7.7% | 1.6% | 1.3% | 1% | 0.38% | 0.25% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.4% | 3.4M | 0% | -8 points | |
| 2, moved from 3rd to 2nd | 11.5% | 673K | +82.9% | +4.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 9.4% | 550K | 0% | -1.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 9.4% | 550K | +49.5% | +2.2 points | |
| 5, held 5th | 7.7% | 450K | +82.9% | +2.9 points | |
| 6, held 6th | 1.6% | 90.5K | 0% | -0.2 points | |
| 7, held 7th | 1.3% | 74K | 0% | -0.2 points | |
| 8, held 8th | 1% | 60.5K | +49.4% | +0.2 points | |
| 9, moved from 10th to 9th | 0.38% | 22.2K | +50% | +0.1 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 0.25% | 14.8K | -18.2% | -0.1 pointsmoved from 9th to 10th |
1.
Kindle57.4%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -8 points.
2.
Epic11.5%
Moved from 3rd to 2nd. 673K estimated branded searches, +82.9% vs prior month. Share +4.3 points.
3.
Libby9.4%
Moved from 2nd to 3rd. 550K estimated branded searches, 0% vs prior month. Share -1.3 points.
9.4%
Held 4th. 550K estimated branded searches, +49.5% vs prior month. Share +2.2 points.
5.
Raz-Kids7.7%
Held 5th. 450K estimated branded searches, +82.9% vs prior month. Share +2.9 points.
1.6%
Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
1.3%
Held 7th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.
Held 8th. 60.5K estimated branded searches, +49.4% vs prior month. Share +0.2 points.
0.38%
Moved from 10th to 9th. 22.2K estimated branded searches, +50% vs prior month. Share +0.1 points.
0.25%
Moved from 9th to 10th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Apple Books and its closest rivals
- Apple Books vs Reading Eggs: compare search popularity
- Apple Books vs Raz-Kids: compare search popularity
- Apple Books vs Hooked on Phonics: compare search popularity
- Apple Books vs Teach Your Monster to Read: compare search popularity
- Apple Books vs Duolingo ABC: compare search popularity
- Compare Apple Books with any brand
Every comparison with Apple Books
9 comparisons
How has branded search demand for Apple Books changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Apple Books worldwide fell from 90.5K to 74K.
- Across the 12 months ending September 2026, Apple Books fell from 6th to 7th among reading apps worldwide.
How did search popularity change for reading apps worldwide in September 2026?
6 changes
In September 2026, Epic overtook Libby to rank 2nd among reading apps worldwide, with 11.5% of the searches.
In September 2026, Raz-Kids gained share of searches among reading apps worldwide, from 4.8% to 7.7%.
In September 2026, Reading Eggs gained share of searches among reading apps worldwide, from 7.2% to 9.4%.
In September 2026, Kindle lost share of searches among reading apps worldwide, from 65.4% to 57.4%.
In September 2026, Libby lost share of searches among reading apps worldwide, from 10.7% to 9.4%.
In September 2026, Duolingo ABC rose from 10th to 9th among reading apps worldwide.
How are Apple Books’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Apple Books’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- apple books
Who owns Apple Books?
Apple Books is owned by Apple. Brandwave also tracks Pixelmator, Apple AirPods, Apple AirPods Max, Apple AirTag, Apple iPad, Apple iPhone, Apple MacBook, Apple Maps, Apple Music, Apple Passwords, Apple Podcasts, Apple Podcasts Subscriptions, Apple Reminders, Apple TV 4K, Apple Vision Pro, Apple Watch, FaceTime, Final Cut Pro, Find My, GarageBand, 
iCloud, iMovie, iWork, Keynote, Logic Pro, Safari and 
Xcode Cloud, owned by the same company, worldwide.
Do you work for Apple Books? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Apple Books your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.