Apple Books vs Reading Eggs:Which is more popular?
In September 2026, Reading Eggs had more branded searches than Apple Books among reading apps worldwide. Reading Eggs had about 550,000 branded searches, while Apple Books had 74,000. Reading Eggs made up 9.4% of all reading app searches we track, and Apple Books accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about reading apps, Apple Books appeared in three of the five answers and Reading Eggs in two. Apple Books was mentioned before Reading Eggs in three out of five answers.
Who do people search for more?
Reading Eggs, about 7 searches for every 1 for Apple Books
Who does AI mention more?
Apple Books, mentioned in 3 of 5 answers, Reading Eggs in 2
Who does AI recommend more?
Apple Books, named ahead of Reading Eggs in 3 of 5 answers
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Top reading apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple Books was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Reading Eggs was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Apple Books was listed before Reading Eggs in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kindle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Libby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Apple Books3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Reading Eggs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teach Your Monster to Read2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- The StoryGraph2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hooked on Phonics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Duolingo ABC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Epic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about reading apps
5 answers
Asked ChatGPT
“Which reading app should I use?”
Asked ChatGPT
“What are the best reading apps?”
Asked ChatGPT
“What's the best reading app for early literacy?”
Searched Google, AI Overview
“reading apps”
Searched Google, AI Overview
“learn to read app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Apple Books or Reading Eggs more popular in search?
This chart shows how often people search Google for Apple Books and Reading Eggs by name. Each line represents a brand's share of searches for all ten reading apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Reading Eggs, Apple Books. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kindle | Epic | Libby | Reading Eggs | Raz-Kids | Hooked on Phonics | Apple Books | Teach Your Monster to Read | Duolingo ABC | The StoryGraph |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 9% | 9% | 11.1% | 11.1% | 1.5% | 1.5% | 1.2% | 0.3% | 0.24% |
| Nov 2025 | 63.4% | 7% | 7% | 10.4% | 8.5% | 1.1% | 1.1% | 0.94% | 0.23% | 0.19% |
| Dec 2025 | 69.6% | 6.3% | 7.7% | 6.3% | 6.3% | 1.3% | 1.3% | 0.84% | 0.25% | 0.38% |
| Jan 2026 | 62.7% | 6.9% | 10.3% | 6.9% | 8.4% | 1.4% | 1.4% | 1.1% | 0.28% | 0.51% |
| Feb 2026 | 59.9% | 8.1% | 9.8% | 9.8% | 8.1% | 1.3% | 1.3% | 1.1% | 0.26% | 0.26% |
| Mar 2026 | 58.4% | 7.8% | 9.6% | 11.7% | 7.8% | 1.3% | 1.6% | 1.3% | 0.26% | 0.26% |
| Apr 2026 | 62.2% | 6.8% | 10.2% | 8.3% | 8.3% | 1.1% | 1.4% | 1.1% | 0.22% | 0.27% |
| May 2026 | 61.7% | 6.8% | 10.1% | 10.1% | 6.8% | 1.7% | 1.4% | 0.91% | 0.27% | 0.27% |
| Jun 2026 | 69% | 3.4% | 9.3% | 9.3% | 5.1% | 1.5% | 1.2% | 0.68% | 0.3% | 0.3% |
| Jul 2026 | 74.4% | 1.1% | 10% | 6.7% | 3.7% | 1.6% | 1.3% | 0.49% | 0.33% | 0.33% |
| Aug 2026 | 65.4% | 7.2% | 10.7% | 7.2% | 4.8% | 1.8% | 1.4% | 0.79% | 0.29% | 0.35% |
| Sep 2026 | 57.4% | 11.5% | 9.4% | 9.4% | 7.7% | 1.6% | 1.3% | 1% | 0.38% | 0.25% |
How has the Apple Books and Reading Eggs comparison changed over the last 12 months?
3 findings
- Reading Eggs was ahead of Apple Books in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple Books’ share of searches among reading apps worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Reading Eggs’ share of searches among reading apps worldwide moved from 11.1% to 9.4%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for reading apps worldwide in September 2026?
2 changes
In September 2026, Reading Eggs gained share of searches among reading apps worldwide, from 7.2% to 9.4%.
Estimated monthly branded searches for Apple Books worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Apple Books’ and Reading Eggs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Books
1 branded search term
- apple books
Reading Eggs
1 branded search term
- readingeggs
Other head-to-heads among reading apps
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