Brandwave

Reading apps:Which brands are most popular in search?

Epic and Reading Eggs share the highest estimated Share of Search among reading apps worldwide, at 33.8% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Epic33.8%
  2. Reading Eggs33.8%
  3. Raz-Kids22.6%
  4. Hooked on Phonics8.3%
  5. Duolingo ABC1.4%

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Share of SearchLeaderboard

Compare the apps children learn to read with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among reading apps worldwide, by month

Share of Search by month for Epic, Reading Eggs, Raz-Kids, Hooked on Phonics. The figures are in the table below the chart.

View monthly share of search table
MonthEpicReading EggsRaz-KidsHooked on PhonicsDuolingo ABC
Oct 202527.4%33.6%33.6%4.5%0.9%
Nov 202525.5%38.2%31.2%4.2%0.84%
Dec 202530.9%30.9%30.9%6.2%1.2%
Jan 202628.9%28.9%35.3%5.8%1.2%
Feb 202629.2%35.7%29.2%4.8%0.96%
Mar 202627.1%40.5%27.1%4.5%0.89%
Apr 202627.5%33.6%33.6%4.5%0.9%
May 202626.5%39.5%26.5%6.5%1.1%
Jun 202617.4%47.4%25.9%7.8%1.6%
Jul 20268.2%49.8%27.3%12.2%2.4%
Aug 202633.8%33.8%22.6%8.3%1.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Epic

    33.8%

    Moved from 4th to 1st. 368K estimated branded searches, +643.4% vs prior month. Share +25.7 points.

  2. 2.Reading Eggs

    33.8%

    Moved from 1st to 2nd. 368K estimated branded searches, +22.3% vs prior month. Share -16 points.

  3. 3.Raz-Kids

    22.6%

    Moved from 2nd to 3rd. 246K estimated branded searches, +49.1% vs prior month. Share -4.7 points.

  4. 4.Hooked on Phonics

    8.3%

    Moved from 3rd to 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share -3.9 points.

  5. 5.Duolingo ABC

    1.4%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -1.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among reading apps worldwide?

Epic and Reading Eggs share the highest estimated Share of Search among reading apps worldwide, at 33.8% in August 2026.

Global reading apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Epic27.4% → 33.8%33.8%Aug 20268.2%Jul 20263rd → 1st
Reading Eggs33.6% → 33.8%49.8%Jul 202628.9%Jan 20262nd
Raz-Kids33.6% → 22.6%35.3%Jan 202622.6%Aug 20261st → 3rd
Hooked on Phonics4.5% → 8.3%12.2%Jul 20264.2%Nov 20254th
Duolingo ABC0.9% → 1.4%2.4%Jul 20260.84%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Epic’s estimated Share of Search among reading apps worldwide increased from 27.4% to 33.8%.
  • Across the 11 months ending August 2026, Raz-Kids’ estimated Share of Search among reading apps worldwide decreased from 33.6% to 22.6%.
  • Across the 11 months ending August 2026, Hooked on Phonics’ estimated Share of Search among reading apps worldwide increased from 4.5% to 8.3%.
  • Across the 11 months ending August 2026, Epic’s estimated Share of Search among reading apps worldwide peaked at 33.8% in August 2026 and was lowest at 8.2% in July 2026.
  • Across the 11 months ending August 2026, Reading Eggs’ estimated Share of Search among reading apps worldwide peaked at 49.8% in July 2026 and was lowest at 28.9% in January 2026.
  • Across the 11 months ending August 2026, Raz-Kids’ estimated Share of Search among reading apps worldwide peaked at 35.3% in January 2026 and was lowest at 22.6% in August 2026.
  • Across the 11 months ending August 2026, Hooked on Phonics’ estimated Share of Search among reading apps worldwide peaked at 12.2% in July 2026 and was lowest at 4.2% in November 2025.
  • Across the 11 months ending August 2026, Duolingo ABC’s estimated Share of Search among reading apps worldwide peaked at 2.4% in July 2026 and was lowest at 0.84% in November 2025.
  • Across the 11 months ending August 2026, Epic rose from 3rd to 1st among reading apps worldwide.
  • Across the 11 months ending August 2026, Raz-Kids fell from 1st to 3rd among reading apps worldwide.
  • Across the 11 months ending August 2026, Reading Eggs and Duolingo ABC held steady: their estimated Share of Search among reading apps worldwide each moved less than 0.5 percentage points.

How did search popularity change for reading apps worldwide in August 2026?

  1. In August 2026, Epic overtook Hooked on Phonics to take the highest estimated Share of Search among reading apps worldwide, at 33.8%.

  2. In August 2026, Reading Eggs lost estimated Share of Search among reading apps worldwide, from 49.8% to 33.8%.

  3. In August 2026, Raz-Kids lost estimated Share of Search among reading apps worldwide, from 27.3% to 22.6%.

  4. In August 2026, Hooked on Phonics lost estimated Share of Search among reading apps worldwide, from 12.2% to 8.3%.

  5. In August 2026, Duolingo ABC lost estimated Share of Search among reading apps worldwide, from 2.4% to 1.4%.

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