Brandwave

How popular isDuolingo ABC in search?

In August 2026, there were an estimated 14.8K branded searches for Duolingo ABC worldwide which is down 18.2% over the last 11 months. Duolingo ABC holds 1.4% estimated Share of Search among reading apps worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Epic33.8%
  2. Reading Eggs33.8%
  3. Raz-Kids22.6%
  4. Hooked on Phonics8.3%
  5. Duolingo ABC1.4%
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Which reading apps compete with Duolingo ABC?

Duolingo ABC against reading apps worldwide, by month

Share of Search by month for Epic, Reading Eggs, Raz-Kids, Hooked on Phonics, Duolingo ABC. The figures are in the table below the chart.

View monthly share of search table
MonthEpicReading EggsRaz-KidsHooked on PhonicsDuolingo ABC
Oct 202527.4%33.6%33.6%4.5%0.9%
Nov 202525.5%38.2%31.2%4.2%0.84%
Dec 202530.9%30.9%30.9%6.2%1.2%
Jan 202628.9%28.9%35.3%5.8%1.2%
Feb 202629.2%35.7%29.2%4.8%0.96%
Mar 202627.1%40.5%27.1%4.5%0.89%
Apr 202627.5%33.6%33.6%4.5%0.9%
May 202626.5%39.5%26.5%6.5%1.1%
Jun 202617.4%47.4%25.9%7.8%1.6%
Jul 20268.2%49.8%27.3%12.2%2.4%
Aug 202633.8%33.8%22.6%8.3%1.4%
Sep 2026—————

  1. 1.Epic

    33.8%

    Moved from 4th to 1st. 368K estimated branded searches, +643.4% vs prior month. Share +25.7 points.

  2. 2.Reading Eggs

    33.8%

    Moved from 1st to 2nd. 368K estimated branded searches, +22.3% vs prior month. Share -16 points.

  3. 3.Raz-Kids

    22.6%

    Moved from 2nd to 3rd. 246K estimated branded searches, +49.1% vs prior month. Share -4.7 points.

  4. 4.Hooked on Phonics

    8.3%

    Moved from 3rd to 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share -3.9 points.

  5. 5.Duolingo ABC

    1.4%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -1.1 points.

Compare search popularity between Duolingo ABC and its closest rivals

How has branded search demand for Duolingo ABC changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Duolingo ABC worldwide fell from 18.1K to 14.8K.
  • Across the 11 months ending August 2026, Duolingo ABC’s estimated Share of Search among reading apps worldwide peaked at 2.4% in July 2026 and was lowest at 0.84% in November 2025.

How did search popularity change for reading apps worldwide in August 2026?

  1. In August 2026, Epic overtook Hooked on Phonics to take the highest estimated Share of Search among reading apps worldwide, at 33.8%.

  2. In August 2026, Reading Eggs lost estimated Share of Search among reading apps worldwide, from 49.8% to 33.8%.

  3. In August 2026, Raz-Kids lost estimated Share of Search among reading apps worldwide, from 27.3% to 22.6%.

  4. In August 2026, Hooked on Phonics lost estimated Share of Search among reading apps worldwide, from 12.2% to 8.3%.

  5. In August 2026, Duolingo ABC lost estimated Share of Search among reading apps worldwide, from 2.4% to 1.4%.

How is Duolingo ABC measured?

Brandwave collects information about searches that people make online using Duolingo ABC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • duolingo abc

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How the Brand Demand Index is measured

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