Brandwave

Duolingo ABC vs Wushka:Which is more popular?

In September 2026, Duolingo ABC had more branded searches than Wushka among kids reading apps worldwide. Duolingo ABC had about 22,200 branded searches, while Wushka had 8,100. Duolingo ABC made up 1.2% of all kids reading app searches we track, and Wushka accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about kids reading apps, Duolingo ABC appeared in two of the five answers and Wushka in none.

Among kids reading apps worldwide in September 2026

Who do people search for more?

Duolingo ABC, about 3 searches for every 1 for Wushka

Duolingo ABC 22.2K searchesWushka 8.1K searches

Who does AI mention more?

Duolingo ABC, mentioned in 2 of 5 answers, Wushka in 0

Duolingo ABC in 2 of 5Wushka in 0 of 5

Who does AI recommend more?

Duolingo ABC, the only one of the two named

Duolingo ABC first in 2Wushka never named

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Top kids reading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Duolingo ABC was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wushka did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Khan Academy Kids1st
  2. Reading Eggs2nd
  3. Teach Your Monster to Read3rd
  4. Duolingo ABC4th
  5. Epic5th
  6. Raz-Kids–
  7. Wushka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Reading Eggs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Khan Academy Kids3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teach Your Monster to Read3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Duolingo ABC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wushka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids reading apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Duolingo ABC or Wushka more popular in search?

This chart shows how often people search Google for Duolingo ABC and Wushka by name. Each line represents a brand's share of searches for all seven kids reading apps we track, month by month, from English-language searches worldwide.

Duolingo ABC and Wushka among kids reading apps worldwide, by month

Share of searches by month for Duolingo ABC, Wushka. The figures are in the table below the chart.

View monthly share of searches table
MonthEpicReading EggsRaz-KidsKhan Academy KidsTeach Your Monster to ReadDuolingo ABCWushka
Oct 202526.3%32.1%32.1%4.3%3.5%0.86%0.71%
Nov 202524.3%36.3%29.7%4.9%3.3%0.8%0.8%
Dec 202529.5%29.5%29.5%5.9%4%1.2%0.53%
Jan 202627.5%27.5%33.6%5.5%4.5%1.1%0.22%
Feb 202627.5%33.7%27.5%5.5%3.7%0.91%1.1%
Mar 202624.8%37.1%24.8%7.4%4.1%0.82%1%
Apr 202625.2%30.8%30.8%7.5%4.1%0.83%0.68%
May 202625.3%37.8%25.3%6.2%3.4%1%1%
Jun 202616.6%45.2%24.7%7.4%3.3%1.5%1.2%
Jul 20267.8%47.3%25.9%11.6%3.5%2.3%1.6%
Aug 202632.7%32.7%21.8%6.6%3.6%1.3%1.3%
Sep 202636.3%29.7%24.3%4.9%3.3%1.2%0.44%

How has the Duolingo ABC and Wushka comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Wushka took it in February 2026, Duolingo ABC took it in April 2026.
  • Across the 12 months ending September 2026, Duolingo ABC’s share of searches among kids reading apps worldwide moved from 0.86% to 1.2%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Wushka’s share of searches among kids reading apps worldwide moved from 0.71% to 0.44%, and its estimated monthly branded searches moved from 14.8K to 8.1K.

How did search popularity change for kids reading apps worldwide in September 2026?

2 changes

  1. In September 2026, Wushka lost share of searches among kids reading apps worldwide, from 1.3% to 0.44%.

  2. Estimated monthly branded searches for Duolingo ABC worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Duolingo ABC’s and Wushka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Duolingo ABC

1 branded search term

  • duolingoabc

Wushka

1 branded search term

  • wushka

How the Brand Demand Index is measured

Other head-to-heads among kids reading apps

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