Raz-Kids vs Reading Eggs:Which is searched more?

Name: Raz-Kids vs Reading Eggs: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Reading Eggs had more branded searches than Raz-Kids among kids reading apps worldwide. Reading Eggs was estimated to have 550K branded searches compared to Raz-Kids’ 450K, and held a 32.7% Share of Search versus Raz-Kids’ 26.8%. These are worldwide searches for English-language branded terms.

Share of Search among kids reading apps worldwide in September 2026Which is more popular in search, Raz-Kids or Reading Eggs?

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Which is more popular in search, Raz-Kids or Reading Eggs?

Compare the kids reading apps teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Raz-Kids and Reading Eggs among kids reading apps worldwide, by month

Month	Epic	Reading Eggs	Raz-Kids	Wushka
Oct 2025	28.8%	35.2%	35.2%	0.77%
Nov 2025	26.7%	39.9%	32.6%	0.88%
Dec 2025	33.1%	33.1%	33.1%	0.59%
Jan 2026	31%	31%	37.8%	0.25%
Feb 2026	30.7%	37.5%	30.7%	1.2%
Mar 2026	28.3%	42.3%	28.3%	1.1%
Apr 2026	28.8%	35.2%	35.2%	0.77%
May 2026	28.3%	42.3%	28.3%	1.1%
Jun 2026	18.9%	51.5%	28.2%	1.4%
Jul 2026	9.4%	57.3%	31.4%	1.9%
Aug 2026	36.9%	36.9%	24.7%	1.5%
Sep 2026	40%	32.7%	26.8%	0.48%

How has the Raz-Kids and Reading Eggs comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 12 months ending September 2026: Raz-Kids took it in January 2026, Reading Eggs took it in February 2026.
Across the 12 months ending September 2026, Raz-Kids’ estimated Share of Search among kids reading apps worldwide moved from 35.2% to 26.8%, and its estimated monthly branded searches moved from 673K to 450K.
Across the 12 months ending September 2026, Reading Eggs’ estimated Share of Search among kids reading apps worldwide moved from 35.2% to 32.7%, and its estimated monthly branded searches moved from 673K to 550K.

How did search popularity change for kids reading apps worldwide in September 2026?

2 changes

In September 2026, Raz-Kids gained estimated Share of Search among kids reading apps worldwide, from 24.7% to 26.8%.
In September 2026, Reading Eggs lost estimated Share of Search among kids reading apps worldwide, from 36.9% to 32.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Raz-Kids’ and Reading Eggs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.