Kids reading apps:Which are searched most?
In September 2026, Epic was the most searched among kids reading apps worldwide, with an estimated 673K branded searches and 40% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Epic40%Reading Eggs32.7%
Raz-Kids26.8%
Wushka0.48%
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Share of SearchLeaderboard
Compare the kids reading apps teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Epic, Reading Eggs, Raz-Kids. The figures are in the table below the chart.
View monthly share of search table
| Month | Epic | Reading Eggs | Raz-Kids | Wushka |
|---|---|---|---|---|
| Oct 2025 | 28.8% | 35.2% | 35.2% | 0.77% |
| Nov 2025 | 26.7% | 39.9% | 32.6% | 0.88% |
| Dec 2025 | 33.1% | 33.1% | 33.1% | 0.59% |
| Jan 2026 | 31% | 31% | 37.8% | 0.25% |
| Feb 2026 | 30.7% | 37.5% | 30.7% | 1.2% |
| Mar 2026 | 28.3% | 42.3% | 28.3% | 1.1% |
| Apr 2026 | 28.8% | 35.2% | 35.2% | 0.77% |
| May 2026 | 28.3% | 42.3% | 28.3% | 1.1% |
| Jun 2026 | 18.9% | 51.5% | 28.2% | 1.4% |
| Jul 2026 | 9.4% | 57.3% | 31.4% | 1.9% |
| Aug 2026 | 36.9% | 36.9% | 24.7% | 1.5% |
| Sep 2026 | 40% | 32.7% | 26.8% | 0.48% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40% | 673K | +82.9% | +3.1 points | |
| 2, held 2nd | 32.7% | 550K | +49.5% | -4.2 points | |
| 3, held 3rd | 26.8% | 450K | +82.9% | +2.1 points | |
| 4, held 4th | 0.48% | 8.1K | -45.3% | -1 points |
1.
Epic40%
Held 1st. 673K estimated branded searches, +82.9% vs prior month. Share +3.1 points.
32.7%
Held 2nd. 550K estimated branded searches, +49.5% vs prior month. Share -4.2 points.
3.
26.8%
Held 3rd. 450K estimated branded searches, +82.9% vs prior month. Share +2.1 points.
4.
0.48%
Held 4th. 8.1K estimated branded searches, -45.3% vs prior month. Share -1 points.
Compare search popularity between leading brands
Which brand is most popular in search among kids reading apps worldwide?
4 brands
In September 2026, Epic was the most searched among kids reading apps worldwide, with an estimated 673K branded searches and 40% estimated Share of Search within this set. Reading Eggs is in 2nd place, 7.3 percentage points behind at 32.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Epic | 28.8% → 40% | 40%Sep 2026 | 9.4%Jul 2026 | 3rd → 1st |
| Reading Eggs | 35.2% → 32.7% | 57.3%Jul 2026 | 31%Jan 2026 | 2nd |
| Raz-Kids | 35.2% → 26.8% | 37.8%Jan 2026 | 24.7%Aug 2026 | 1st → 3rd |
| Wushka | 0.77% → 0.48% | 1.9%Jul 2026 | 0.25%Jan 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Epic’s estimated Share of Search among kids reading apps worldwide increased from 28.8% to 40%.
- Across the 12 months ending September 2026, Reading Eggs’ estimated Share of Search among kids reading apps worldwide decreased from 35.2% to 32.7%.
- Across the 12 months ending September 2026, Raz-Kids’ estimated Share of Search among kids reading apps worldwide decreased from 35.2% to 26.8%.
- Across the 12 months ending September 2026, Epic’s estimated Share of Search among kids reading apps worldwide peaked at 40% in September 2026 and was lowest at 9.4% in July 2026.
- Across the 12 months ending September 2026, Reading Eggs’ estimated Share of Search among kids reading apps worldwide peaked at 57.3% in July 2026 and was lowest at 31% in January 2026.
- Across the 12 months ending September 2026, Raz-Kids’ estimated Share of Search among kids reading apps worldwide peaked at 37.8% in January 2026 and was lowest at 24.7% in August 2026.
- Across the 12 months ending September 2026, Wushka’s estimated Share of Search among kids reading apps worldwide peaked at 1.9% in July 2026 and was lowest at 0.25% in January 2026.
- Across the 12 months ending September 2026, Epic rose from 3rd to 1st among kids reading apps worldwide.
- Across the 12 months ending September 2026, Raz-Kids fell from 1st to 3rd among kids reading apps worldwide.
- Across the 12 months ending September 2026, Wushka held steady: its estimated Share of Search among kids reading apps worldwide moved less than 0.5 percentage points.
How did search popularity change for kids reading apps worldwide in September 2026?
4 changes
In September 2026, Epic gained estimated Share of Search among kids reading apps worldwide, from 36.9% to 40%.
In September 2026, Raz-Kids gained estimated Share of Search among kids reading apps worldwide, from 24.7% to 26.8%.
In September 2026, Reading Eggs lost estimated Share of Search among kids reading apps worldwide, from 36.9% to 32.7%.
In September 2026, Wushka lost estimated Share of Search among kids reading apps worldwide, from 1.5% to 0.48%.
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