Brandwave

How popular isDuolingo ABC?

In September 2026, people searched for Duolingo ABC by name about 22,200 times worldwide, a 22.7% increase from the previous year. These searches made up 1.2% of all global kids reading app searches, placing Duolingo ABC sixth out of seven apps. When we asked both ChatGPT and Google AI Overviews about kids reading apps, Duolingo ABC appeared in two of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Duolingo ABC is the sixth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. EpicShare of searches 36.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. Reading EggsShare of searches 29.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Raz-KidsShare of searches 24.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Khan Academy KidsShare of searches 4.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. Duolingo ABCShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top kids reading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Duolingo ABC was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Duolingo ABC is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Khan Academy Kids1st
  2. Reading Eggs2nd
  3. Teach Your Monster to Read3rd
  4. Duolingo ABC4th
  5. Epic5th
  6. Raz-Kids–
  7. Wushka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Reading Eggs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Khan Academy Kids3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teach Your Monster to Read3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Duolingo ABC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wushka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids reading apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which kids reading apps compete with Duolingo ABC?

Duolingo ABC against kids reading apps worldwide, by month

Share of searches by month for Epic, Reading Eggs, Raz-Kids, Khan Academy Kids, Teach Your Monster to Read, Duolingo ABC. The figures are in the table below the chart.

View monthly share of searches table
MonthEpicReading EggsRaz-KidsKhan Academy KidsTeach Your Monster to ReadDuolingo ABCWushka
Oct 202526.3%32.1%32.1%4.3%3.5%0.86%0.71%
Nov 202524.3%36.3%29.7%4.9%3.3%0.8%0.8%
Dec 202529.5%29.5%29.5%5.9%4%1.2%0.53%
Jan 202627.5%27.5%33.6%5.5%4.5%1.1%0.22%
Feb 202627.5%33.7%27.5%5.5%3.7%0.91%1.1%
Mar 202624.8%37.1%24.8%7.4%4.1%0.82%1%
Apr 202625.2%30.8%30.8%7.5%4.1%0.83%0.68%
May 202625.3%37.8%25.3%6.2%3.4%1%1%
Jun 202616.6%45.2%24.7%7.4%3.3%1.5%1.2%
Jul 20267.8%47.3%25.9%11.6%3.5%2.3%1.6%
Aug 202632.7%32.7%21.8%6.6%3.6%1.3%1.3%
Sep 202636.3%29.7%24.3%4.9%3.3%1.2%0.44%

  1. 1.Epic

    36.3%

    Held 1st. 673K estimated branded searches, +82.9% vs prior month. Share +3.6 points.

  2. 2.Reading Eggs

    29.7%

    Held 2nd. 550K estimated branded searches, +49.5% vs prior month. Share -3 points.

  3. 3.Raz-Kids

    24.3%

    Held 3rd. 450K estimated branded searches, +82.9% vs prior month. Share +2.4 points.

  4. 4.Khan Academy Kids

    4.9%

    Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share -1.7 points.

  5. 5.Teach Your Monster to Read

    3.3%

    Held 5th. 60.5K estimated branded searches, +49.4% vs prior month. Share -0.3 points.

  6. 6.Duolingo ABC

    1.2%

    Held 6th. 22.2K estimated branded searches, +50% vs prior month. Share -0.1 points.

  7. 7.Wushka

    0.44%

    Held 7th. 8.1K estimated branded searches, -45.3% vs prior month. Share -0.9 points.

Compare popularity between Duolingo ABC and its closest rivals

Every comparison with Duolingo ABC

11 comparisons

How has branded search demand for Duolingo ABC changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Duolingo ABC worldwide rose from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Duolingo ABC’s share of searches among kids reading apps worldwide peaked at 2.3% in July 2026 and was lowest at 0.8% in November 2025.

How did search popularity change for kids reading apps worldwide in September 2026?

6 changes

  1. In September 2026, Epic gained share of searches among kids reading apps worldwide, from 32.7% to 36.3%.

  2. In September 2026, Raz-Kids gained share of searches among kids reading apps worldwide, from 21.8% to 24.3%.

  3. In September 2026, Reading Eggs lost share of searches among kids reading apps worldwide, from 32.7% to 29.7%.

  4. In September 2026, Khan Academy Kids lost share of searches among kids reading apps worldwide, from 6.6% to 4.9%.

  5. In September 2026, Wushka lost share of searches among kids reading apps worldwide, from 1.3% to 0.44%.

  6. Estimated monthly branded searches for Duolingo ABC worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

How are Duolingo ABC’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Duolingo ABC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • duolingoabc

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How the Brand Demand Index is measured

Where does Duolingo ABC compete?

Duolingo ABC is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Reading apps9th of 100.38%Show ranking
Kids reading apps6th of 71.2%Shown above
Creator with pink hair and a pink jacket

Is Duolingo ABC your brand?

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