Brandwave

Duolingo ABC vs Reading Eggs:Which is more popular?

In September 2026, Reading Eggs had more branded searches than Duolingo ABC among kids reading apps worldwide. Reading Eggs had about 550,000 branded searches, while Duolingo ABC had 22,200. Reading Eggs made up 29.7% of all kids reading app searches we track, and Duolingo ABC accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about kids reading apps, Reading Eggs appeared in four of the five answers and Duolingo ABC in two. Reading Eggs was mentioned before Duolingo ABC in three out of four answers.

Among kids reading apps worldwide in September 2026

Who do people search for more?

Reading Eggs, about 25 searches for every 1 for Duolingo ABC

Reading Eggs 550K searchesDuolingo ABC 22.2K searches

Who does AI mention more?

Reading Eggs, mentioned in 4 of 5 answers, Duolingo ABC in 2

Reading Eggs in 4 of 5Duolingo ABC in 2 of 5

Who does AI recommend more?

Reading Eggs, named ahead of Duolingo ABC in 3 of 4 answers

Reading Eggs first in 3Duolingo ABC first in 1

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Top kids reading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reading Eggs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Duolingo ABC was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Reading Eggs was listed before Duolingo ABC in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Khan Academy Kids1st
  2. Reading Eggs2nd
  3. Teach Your Monster to Read3rd
  4. Duolingo ABC4th
  5. Epic5th
  6. Raz-Kids–
  7. Wushka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Reading Eggs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Khan Academy Kids3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teach Your Monster to Read3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Duolingo ABC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wushka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids reading apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Duolingo ABC or Reading Eggs more popular in search?

This chart shows how often people search Google for Duolingo ABC and Reading Eggs by name. Each line represents a brand's share of searches for all seven kids reading apps we track, month by month, from English-language searches worldwide.

Duolingo ABC and Reading Eggs among kids reading apps worldwide, by month

Share of searches by month for Reading Eggs, Duolingo ABC. The figures are in the table below the chart.

View monthly share of searches table
MonthEpicReading EggsRaz-KidsKhan Academy KidsTeach Your Monster to ReadDuolingo ABCWushka
Oct 202526.3%32.1%32.1%4.3%3.5%0.86%0.71%
Nov 202524.3%36.3%29.7%4.9%3.3%0.8%0.8%
Dec 202529.5%29.5%29.5%5.9%4%1.2%0.53%
Jan 202627.5%27.5%33.6%5.5%4.5%1.1%0.22%
Feb 202627.5%33.7%27.5%5.5%3.7%0.91%1.1%
Mar 202624.8%37.1%24.8%7.4%4.1%0.82%1%
Apr 202625.2%30.8%30.8%7.5%4.1%0.83%0.68%
May 202625.3%37.8%25.3%6.2%3.4%1%1%
Jun 202616.6%45.2%24.7%7.4%3.3%1.5%1.2%
Jul 20267.8%47.3%25.9%11.6%3.5%2.3%1.6%
Aug 202632.7%32.7%21.8%6.6%3.6%1.3%1.3%
Sep 202636.3%29.7%24.3%4.9%3.3%1.2%0.44%

How has the Duolingo ABC and Reading Eggs comparison changed over the last 12 months?

3 findings
  • Reading Eggs was ahead of Duolingo ABC in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Duolingo ABC’s share of searches among kids reading apps worldwide moved from 0.86% to 1.2%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Reading Eggs’ share of searches among kids reading apps worldwide moved from 32.1% to 29.7%, and its estimated monthly branded searches moved from 673K to 550K.

How did search popularity change for kids reading apps worldwide in September 2026?

2 changes

  1. In September 2026, Reading Eggs lost share of searches among kids reading apps worldwide, from 32.7% to 29.7%.

  2. Estimated monthly branded searches for Duolingo ABC worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Duolingo ABC’s and Reading Eggs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Duolingo ABC

1 branded search term

  • duolingoabc

Reading Eggs

1 branded search term

  • readingeggs

How the Brand Demand Index is measured

Other head-to-heads among kids reading apps

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