How popular isDuolingo ABC in search?
In August 2026, there were an estimated 29.6K branded searches for Duolingo ABC worldwide which is down 18.2% over the last 11 months. Duolingo ABC holds 1.7% estimated Share of Search among reading apps worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Reading Eggs42.9%
Raz-Kids28.7%
Epic21.4%
Hooked on Phonics5.3%
Duolingo ABC1.7%
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Which reading apps compete with Duolingo ABC?
Share of Search by month for Reading Eggs, Raz-Kids, Epic, Hooked on Phonics, Duolingo ABC. The figures are in the table below the chart.
View monthly share of search table
| Month | Reading Eggs | Raz-Kids | Epic | Hooked on Phonics | Duolingo ABC |
|---|---|---|---|---|---|
| Oct 2025 | 40% | 40% | 16.3% | 2.7% | 1.1% |
| Nov 2025 | 44.9% | 36.7% | 15% | 2.5% | 0.99% |
| Dec 2025 | 37.9% | 37.9% | 18.9% | 3.8% | 1.5% |
| Jan 2026 | 34.9% | 42.7% | 17.5% | 3.5% | 1.4% |
| Feb 2026 | 43.1% | 35.2% | 17.6% | 2.9% | 1.2% |
| Mar 2026 | 48.1% | 32.1% | 16.1% | 2.6% | 1.1% |
| Apr 2026 | 40% | 40% | 16.3% | 2.7% | 1.1% |
| May 2026 | 47.3% | 31.7% | 15.8% | 3.9% | 1.3% |
| Jun 2026 | 54.2% | 29.6% | 9.9% | 4.5% | 1.8% |
| Jul 2026 | 55.5% | 30.4% | 4.6% | 6.8% | 2.7% |
| Aug 2026 | 42.9% | 28.7% | 21.4% | 5.3% | 1.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.9% | 736K | +22.3% | -12.6 points | |
| 2, held 2nd | 28.7% | 492K | +49.1% | -1.7 points | |
| 3, moved from 4th to 3rd | 21.4% | 368K | +643.4% | +16.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.3% | 90.5K | +22.3% | -1.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.7% | 29.6K | 0% | -1 points |
42.9%
Held 1st. 736K estimated branded searches, +22.3% vs prior month. Share -12.6 points.
2.
28.7%
Held 2nd. 492K estimated branded searches, +49.1% vs prior month. Share -1.7 points.
3.
Epic21.4%
Moved from 4th to 3rd. 368K estimated branded searches, +643.4% vs prior month. Share +16.9 points.
5.3%
Moved from 3rd to 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share -1.5 points.
1.7%
Held 5th. 29.6K estimated branded searches, 0% vs prior month. Share -1 points.
Compare search popularity between Duolingo ABC and its closest rivals
Every comparison with Duolingo ABC
4 comparisons
How has branded search demand for Duolingo ABC changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Duolingo ABC worldwide fell from 36.2K to 29.6K.
- Across the 11 months ending August 2026, Duolingo ABC’s estimated Share of Search among reading apps worldwide increased from 1.1% to 1.7%.
- Across the 11 months ending August 2026, Duolingo ABC’s estimated Share of Search among reading apps worldwide peaked at 2.7% in July 2026 and was lowest at 0.99% in November 2025.
How did search popularity change for reading apps worldwide in August 2026?
5 changes
In August 2026, Epic overtook Hooked on Phonics to rank 3rd among reading apps worldwide, at 21.4%.
In August 2026, Reading Eggs lost estimated Share of Search among reading apps worldwide, from 55.5% to 42.9%.
In August 2026, Raz-Kids lost estimated Share of Search among reading apps worldwide, from 30.4% to 28.7%.
In August 2026, Hooked on Phonics lost estimated Share of Search among reading apps worldwide, from 6.8% to 5.3%.
In August 2026, Duolingo ABC lost estimated Share of Search among reading apps worldwide, from 2.7% to 1.7%.
How is Duolingo ABC measured?
Brandwave collects information about searches that people make online using Duolingo ABC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- duolingo abc
- duolingoabc
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Is Duolingo ABC your brand?
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