Duolingo ABC vs Hooked on Phonics:Which is more popular by branded search?
In August 2026, Hooked on Phonics had more branded searches than Duolingo ABC among reading apps worldwide. Hooked on Phonics was estimated to have 90.5K branded searches compared to Duolingo ABC’s 14.8K, and held an 8.3% Share of Search versus Duolingo ABC’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Duolingo ABC or Hooked on Phonics?
Compare the apps children learn to read with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hooked on Phonics, Duolingo ABC. The figures are in the table below the chart.
View monthly share of search table
| Month | Epic | Reading Eggs | Raz-Kids | Hooked on Phonics | Duolingo ABC |
|---|---|---|---|---|---|
| Oct 2025 | 27.4% | 33.6% | 33.6% | 4.5% | 0.9% |
| Nov 2025 | 25.5% | 38.2% | 31.2% | 4.2% | 0.84% |
| Dec 2025 | 30.9% | 30.9% | 30.9% | 6.2% | 1.2% |
| Jan 2026 | 28.9% | 28.9% | 35.3% | 5.8% | 1.2% |
| Feb 2026 | 29.2% | 35.7% | 29.2% | 4.8% | 0.96% |
| Mar 2026 | 27.1% | 40.5% | 27.1% | 4.5% | 0.89% |
| Apr 2026 | 27.5% | 33.6% | 33.6% | 4.5% | 0.9% |
| May 2026 | 26.5% | 39.5% | 26.5% | 6.5% | 1.1% |
| Jun 2026 | 17.4% | 47.4% | 25.9% | 7.8% | 1.6% |
| Jul 2026 | 8.2% | 49.8% | 27.3% | 12.2% | 2.4% |
| Aug 2026 | 33.8% | 33.8% | 22.6% | 8.3% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Duolingo ABC and Hooked on Phonics comparison changed over the last 12 months?
3 findings
- Hooked on Phonics was ahead of Duolingo ABC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Duolingo ABC’s estimated Share of Search among reading apps worldwide moved from 0.9% to 1.4%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Hooked on Phonics’ estimated Share of Search among reading apps worldwide moved from 4.5% to 8.3%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for reading apps worldwide in August 2026?
3 changes
In August 2026, Epic overtook Hooked on Phonics to take the highest estimated Share of Search among reading apps worldwide, at 33.8%.
In August 2026, Hooked on Phonics lost estimated Share of Search among reading apps worldwide, from 12.2% to 8.3%.
In August 2026, Duolingo ABC lost estimated Share of Search among reading apps worldwide, from 2.4% to 1.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Duolingo ABC’s and Hooked on Phonics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Duolingo ABC
1 branded search term
- duolingo abc
Hooked on Phonics
1 branded search term
- hooked on phonics
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.