Brandwave

Epic vs Khan Academy Kids:Which is more popular?

In September 2026, Epic had more branded searches than Khan Academy Kids among kids reading apps worldwide. Epic had about 673,000 branded searches, while Khan Academy Kids had 90,500. Epic made up 36.3% of all kids reading app searches we track, and Khan Academy Kids accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about kids reading apps, Khan Academy Kids appeared in three of the five answers and Epic in two. Khan Academy Kids was mentioned before Epic in every answer that named either.

Among kids reading apps worldwide in September 2026

Who do people search for more?

Epic, about 7 searches for every 1 for Khan Academy Kids

Epic 673K searchesKhan Academy Kids 90.5K searches

Who does AI mention more?

Khan Academy Kids, mentioned in 3 of 5 answers, Epic in 2

Khan Academy Kids in 3 of 5Epic in 2 of 5

Who does AI recommend more?

Khan Academy Kids, named ahead of Epic in 3 of 3 answers

Khan Academy Kids first in 3Epic never first

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Top kids reading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Khan Academy Kids was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Epic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Khan Academy Kids was listed before Epic in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Khan Academy Kids1st
  2. Reading Eggs2nd
  3. Teach Your Monster to Read3rd
  4. Duolingo ABC4th
  5. Epic5th
  6. Raz-Kids–
  7. Wushka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Reading Eggs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Khan Academy Kids3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teach Your Monster to Read3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Duolingo ABC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wushka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids reading apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Epic or Khan Academy Kids more popular in search?

This chart shows how often people search Google for Epic and Khan Academy Kids by name. Each line represents a brand's share of searches for all seven kids reading apps we track, month by month, from English-language searches worldwide.

Epic and Khan Academy Kids among kids reading apps worldwide, by month

Share of searches by month for Epic, Khan Academy Kids. The figures are in the table below the chart.

View monthly share of searches table
MonthEpicReading EggsRaz-KidsKhan Academy KidsTeach Your Monster to ReadDuolingo ABCWushka
Oct 202526.3%32.1%32.1%4.3%3.5%0.86%0.71%
Nov 202524.3%36.3%29.7%4.9%3.3%0.8%0.8%
Dec 202529.5%29.5%29.5%5.9%4%1.2%0.53%
Jan 202627.5%27.5%33.6%5.5%4.5%1.1%0.22%
Feb 202627.5%33.7%27.5%5.5%3.7%0.91%1.1%
Mar 202624.8%37.1%24.8%7.4%4.1%0.82%1%
Apr 202625.2%30.8%30.8%7.5%4.1%0.83%0.68%
May 202625.3%37.8%25.3%6.2%3.4%1%1%
Jun 202616.6%45.2%24.7%7.4%3.3%1.5%1.2%
Jul 20267.8%47.3%25.9%11.6%3.5%2.3%1.6%
Aug 202632.7%32.7%21.8%6.6%3.6%1.3%1.3%
Sep 202636.3%29.7%24.3%4.9%3.3%1.2%0.44%

How has the Epic and Khan Academy Kids comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Khan Academy Kids took it in July 2026, Epic took it in August 2026.
  • Across the 12 months ending September 2026, Epic’s share of searches among kids reading apps worldwide moved from 26.3% to 36.3%, and its estimated monthly branded searches moved from 550K to 673K.
  • Across the 12 months ending September 2026, Khan Academy Kids’ share of searches among kids reading apps worldwide moved from 4.3% to 4.9%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for kids reading apps worldwide in September 2026?

2 changes
  1. In September 2026, Epic gained share of searches among kids reading apps worldwide, from 32.7% to 36.3%.

  2. In September 2026, Khan Academy Kids lost share of searches among kids reading apps worldwide, from 6.6% to 4.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Epic’s and Khan Academy Kids’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Epic

1 branded search term

  • getepic

Khan Academy Kids

1 branded search term

  • khan academy kids

How the Brand Demand Index is measured

Other head-to-heads among kids reading apps

Creator with pink hair and a pink jacket

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