Brandwave

How popular isReading Eggs in search?

In September 2026, there were an estimated 550K branded searches for Reading Eggs worldwide which is down 18.3% over the last 12 months. Reading Eggs holds 32.7% estimated Share of Search among kids reading apps worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epic40%
  2. Reading Eggs32.7%
  3. Raz-Kids26.8%
  4. Wushka0.48%
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Which kids reading apps compete with Reading Eggs?

Reading Eggs against kids reading apps worldwide, by month

Share of Search by month for Epic, Reading Eggs, Raz-Kids. The figures are in the table below the chart.

View monthly share of search table
MonthEpicReading EggsRaz-KidsWushka
Oct 202528.8%35.2%35.2%0.77%
Nov 202526.7%39.9%32.6%0.88%
Dec 202533.1%33.1%33.1%0.59%
Jan 202631%31%37.8%0.25%
Feb 202630.7%37.5%30.7%1.2%
Mar 202628.3%42.3%28.3%1.1%
Apr 202628.8%35.2%35.2%0.77%
May 202628.3%42.3%28.3%1.1%
Jun 202618.9%51.5%28.2%1.4%
Jul 20269.4%57.3%31.4%1.9%
Aug 202636.9%36.9%24.7%1.5%
Sep 202640%32.7%26.8%0.48%

  1. 1.Epic

    40%

    Held 1st. 673K estimated branded searches, +82.9% vs prior month. Share +3.1 points.

  2. 2.Reading Eggs

    32.7%

    Held 2nd. 550K estimated branded searches, +49.5% vs prior month. Share -4.2 points.

  3. 3.Raz-Kids

    26.8%

    Held 3rd. 450K estimated branded searches, +82.9% vs prior month. Share +2.1 points.

  4. 4.Wushka

    0.48%

    Held 4th. 8.1K estimated branded searches, -45.3% vs prior month. Share -1 points.

Compare search popularity between Reading Eggs and its closest rivals

Every comparison with Reading Eggs

How has branded search demand for Reading Eggs changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Reading Eggs worldwide fell from 673K to 550K.
  • Across the 12 months ending September 2026, Reading Eggs’ estimated Share of Search among kids reading apps worldwide decreased from 35.2% to 32.7%.
  • Across the 12 months ending September 2026, Reading Eggs’ estimated Share of Search among kids reading apps worldwide peaked at 57.3% in July 2026 and was lowest at 31% in January 2026.

How did search popularity change for kids reading apps worldwide in September 2026?

  1. In September 2026, Epic gained estimated Share of Search among kids reading apps worldwide, from 36.9% to 40%.

  2. In September 2026, Raz-Kids gained estimated Share of Search among kids reading apps worldwide, from 24.7% to 26.8%.

  3. In September 2026, Reading Eggs lost estimated Share of Search among kids reading apps worldwide, from 36.9% to 32.7%.

  4. In September 2026, Wushka lost estimated Share of Search among kids reading apps worldwide, from 1.5% to 0.48%.

Where does Reading Eggs compete?

Reading Eggs is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Reading apps2nd of 530.8%Show ranking
Kids reading apps2nd of 432.7%Shown above
School learning platforms2nd of 339.6%Show ranking

How is Reading Eggs measured?

Brandwave collects information about searches that people make online using Reading Eggs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • readingeggs

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How the Brand Demand Index is measured

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