Raz-Kids vs Reading Eggs:Which is more popular by branded search?
In August 2026, Reading Eggs had more branded searches than Raz-Kids among reading apps worldwide. Reading Eggs was estimated to have 368K branded searches compared to Raz-Kids’ 246K, and held a 33.8% Share of Search versus Raz-Kids’ 22.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Raz-Kids or Reading Eggs?
Compare the apps children learn to read with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Reading Eggs, Raz-Kids. The figures are in the table below the chart.
View monthly share of search table
| Month | Epic | Reading Eggs | Raz-Kids | Hooked on Phonics | Duolingo ABC |
|---|---|---|---|---|---|
| Oct 2025 | 27.4% | 33.6% | 33.6% | 4.5% | 0.9% |
| Nov 2025 | 25.5% | 38.2% | 31.2% | 4.2% | 0.84% |
| Dec 2025 | 30.9% | 30.9% | 30.9% | 6.2% | 1.2% |
| Jan 2026 | 28.9% | 28.9% | 35.3% | 5.8% | 1.2% |
| Feb 2026 | 29.2% | 35.7% | 29.2% | 4.8% | 0.96% |
| Mar 2026 | 27.1% | 40.5% | 27.1% | 4.5% | 0.89% |
| Apr 2026 | 27.5% | 33.6% | 33.6% | 4.5% | 0.9% |
| May 2026 | 26.5% | 39.5% | 26.5% | 6.5% | 1.1% |
| Jun 2026 | 17.4% | 47.4% | 25.9% | 7.8% | 1.6% |
| Jul 2026 | 8.2% | 49.8% | 27.3% | 12.2% | 2.4% |
| Aug 2026 | 33.8% | 33.8% | 22.6% | 8.3% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Raz-Kids and Reading Eggs comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Raz-Kids took it in January 2026, Reading Eggs took it in February 2026.
- Across the 11 months ending August 2026, Raz-Kids’ estimated Share of Search among reading apps worldwide moved from 33.6% to 22.6%, and its estimated monthly branded searches moved from 673K to 246K.
- Across the 11 months ending August 2026, Reading Eggs’ estimated Share of Search among reading apps worldwide moved from 33.6% to 33.8%, and its estimated monthly branded searches moved from 673K to 368K.
How did search popularity change for reading apps worldwide in August 2026?
3 changes
In August 2026, Epic overtook Raz-Kids to take the highest estimated Share of Search among reading apps worldwide, at 33.8%.
In August 2026, Reading Eggs lost estimated Share of Search among reading apps worldwide, from 49.8% to 33.8%.
In August 2026, Raz-Kids lost estimated Share of Search among reading apps worldwide, from 27.3% to 22.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Raz-Kids’ and Reading Eggs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Raz-Kids
1 branded search term
- razkids
Reading Eggs
1 branded search term
- readingeggs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.