How popular isRaz-Kids in search?
In August 2026, there were an estimated 246K branded searches for Raz-Kids worldwide which is down 63.4% over the last 11 months. Raz-Kids holds 22.6% estimated Share of Search among reading apps worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Epic33.8%Reading Eggs33.8%
Raz-Kids22.6%
Hooked on Phonics8.3%
Duolingo ABC1.4%
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Which reading apps compete with Raz-Kids?
Share of Search by month for Epic, Reading Eggs, Raz-Kids, Hooked on Phonics. The figures are in the table below the chart.
View monthly share of search table
| Month | Epic | Reading Eggs | Raz-Kids | Hooked on Phonics | Duolingo ABC |
|---|---|---|---|---|---|
| Oct 2025 | 27.4% | 33.6% | 33.6% | 4.5% | 0.9% |
| Nov 2025 | 25.5% | 38.2% | 31.2% | 4.2% | 0.84% |
| Dec 2025 | 30.9% | 30.9% | 30.9% | 6.2% | 1.2% |
| Jan 2026 | 28.9% | 28.9% | 35.3% | 5.8% | 1.2% |
| Feb 2026 | 29.2% | 35.7% | 29.2% | 4.8% | 0.96% |
| Mar 2026 | 27.1% | 40.5% | 27.1% | 4.5% | 0.89% |
| Apr 2026 | 27.5% | 33.6% | 33.6% | 4.5% | 0.9% |
| May 2026 | 26.5% | 39.5% | 26.5% | 6.5% | 1.1% |
| Jun 2026 | 17.4% | 47.4% | 25.9% | 7.8% | 1.6% |
| Jul 2026 | 8.2% | 49.8% | 27.3% | 12.2% | 2.4% |
| Aug 2026 | 33.8% | 33.8% | 22.6% | 8.3% | 1.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 4th to 1st | 33.8% | 368K | +643.4% | +25.7 pointsmoved from 4th to 1st | |
| 2, moved from 1st to 2nd | 33.8% | 368K | +22.3% | -16 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 22.6% | 246K | +49.1% | -4.7 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 8.3% | 90.5K | +22.3% | -3.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.4% | 14.8K | 0% | -1.1 points |
1.
Epic33.8%
Moved from 4th to 1st. 368K estimated branded searches, +643.4% vs prior month. Share +25.7 points.
33.8%
Moved from 1st to 2nd. 368K estimated branded searches, +22.3% vs prior month. Share -16 points.
3.
22.6%
Moved from 2nd to 3rd. 246K estimated branded searches, +49.1% vs prior month. Share -4.7 points.
8.3%
Moved from 3rd to 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share -3.9 points.
1.4%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -1.1 points.
Compare search popularity between Raz-Kids and its closest rivals
How has branded search demand for Raz-Kids changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Raz-Kids worldwide fell from 673K to 246K.
- Across the 11 months ending August 2026, Raz-Kids’ estimated Share of Search among reading apps worldwide decreased from 33.6% to 22.6%.
- Across the 11 months ending August 2026, Raz-Kids’ estimated Share of Search among reading apps worldwide peaked at 35.3% in January 2026 and was lowest at 22.6% in August 2026.
- Across the 11 months ending August 2026, Raz-Kids fell from 1st to 3rd among reading apps worldwide.
How did search popularity change for reading apps worldwide in August 2026?
5 changes
In August 2026, Epic overtook Hooked on Phonics to take the highest estimated Share of Search among reading apps worldwide, at 33.8%.
In August 2026, Reading Eggs lost estimated Share of Search among reading apps worldwide, from 49.8% to 33.8%.
In August 2026, Raz-Kids lost estimated Share of Search among reading apps worldwide, from 27.3% to 22.6%.
In August 2026, Hooked on Phonics lost estimated Share of Search among reading apps worldwide, from 12.2% to 8.3%.
In August 2026, Duolingo ABC lost estimated Share of Search among reading apps worldwide, from 2.4% to 1.4%.
How is Raz-Kids measured?
Brandwave collects information about searches that people make online using Raz-Kids’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- razkids
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