Raz-Kids vs Wushka:Which is searched more?
In September 2026, Raz-Kids had more branded searches than Wushka among kids reading apps worldwide. Raz-Kids was estimated to have 450K branded searches compared to Wushka’s 8.1K, and held a 26.8% Share of Search versus Wushka’s 0.48%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Raz-Kids or Wushka?
Compare the kids reading apps teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Raz-Kids, Wushka. The figures are in the table below the chart.
View monthly share of search table
| Month | Epic | Reading Eggs | Raz-Kids | Wushka |
|---|---|---|---|---|
| Oct 2025 | 28.8% | 35.2% | 35.2% | 0.77% |
| Nov 2025 | 26.7% | 39.9% | 32.6% | 0.88% |
| Dec 2025 | 33.1% | 33.1% | 33.1% | 0.59% |
| Jan 2026 | 31% | 31% | 37.8% | 0.25% |
| Feb 2026 | 30.7% | 37.5% | 30.7% | 1.2% |
| Mar 2026 | 28.3% | 42.3% | 28.3% | 1.1% |
| Apr 2026 | 28.8% | 35.2% | 35.2% | 0.77% |
| May 2026 | 28.3% | 42.3% | 28.3% | 1.1% |
| Jun 2026 | 18.9% | 51.5% | 28.2% | 1.4% |
| Jul 2026 | 9.4% | 57.3% | 31.4% | 1.9% |
| Aug 2026 | 36.9% | 36.9% | 24.7% | 1.5% |
| Sep 2026 | 40% | 32.7% | 26.8% | 0.48% |
How has the Raz-Kids and Wushka comparison changed over the last 12 months?
3 findings
- Raz-Kids was ahead of Wushka in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Raz-Kids’ estimated Share of Search among kids reading apps worldwide moved from 35.2% to 26.8%, and its estimated monthly branded searches moved from 673K to 450K.
- Across the 12 months ending September 2026, Wushka’s estimated Share of Search among kids reading apps worldwide moved from 0.77% to 0.48%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
How did search popularity change for kids reading apps worldwide in September 2026?
2 changes
In September 2026, Raz-Kids gained estimated Share of Search among kids reading apps worldwide, from 24.7% to 26.8%.
In September 2026, Wushka lost estimated Share of Search among kids reading apps worldwide, from 1.5% to 0.48%.
Other head-to-heads among kids reading apps
How each brand is measured
Brandwave collects information about searches that people make online using Raz-Kids’ and Wushka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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