Brandwave

Reading Eggs vs Wushka:Which is searched more?

In September 2026, Reading Eggs had more branded searches than Wushka among kids reading apps worldwide. Reading Eggs was estimated to have 550K branded searches compared to Wushka’s 8.1K, and held a 32.7% Share of Search versus Wushka’s 0.48%. These are worldwide searches for English-language branded terms.

Share of Search among kids reading apps worldwide in September 2026Which is more popular in search, Reading Eggs or Wushka?
Reading Eggs32.7%550K searches
vs
Wushka0.48%8.1K searches

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Which is more popular in search, Reading Eggs or Wushka?

Compare the kids reading apps teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Reading Eggs and Wushka among kids reading apps worldwide, by month

Share of Search by month for Reading Eggs, Wushka. The figures are in the table below the chart.

View monthly share of search table
MonthEpicReading EggsRaz-KidsWushka
Oct 202528.8%35.2%35.2%0.77%
Nov 202526.7%39.9%32.6%0.88%
Dec 202533.1%33.1%33.1%0.59%
Jan 202631%31%37.8%0.25%
Feb 202630.7%37.5%30.7%1.2%
Mar 202628.3%42.3%28.3%1.1%
Apr 202628.8%35.2%35.2%0.77%
May 202628.3%42.3%28.3%1.1%
Jun 202618.9%51.5%28.2%1.4%
Jul 20269.4%57.3%31.4%1.9%
Aug 202636.9%36.9%24.7%1.5%
Sep 202640%32.7%26.8%0.48%

How has the Reading Eggs and Wushka comparison changed over the last 12 months?

  • Reading Eggs was ahead of Wushka in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Reading Eggs’ estimated Share of Search among kids reading apps worldwide moved from 35.2% to 32.7%, and its estimated monthly branded searches moved from 673K to 550K.
  • Across the 12 months ending September 2026, Wushka’s estimated Share of Search among kids reading apps worldwide moved from 0.77% to 0.48%, and its estimated monthly branded searches moved from 14.8K to 8.1K.

How did search popularity change for kids reading apps worldwide in September 2026?

  1. In September 2026, Reading Eggs lost estimated Share of Search among kids reading apps worldwide, from 36.9% to 32.7%.

  2. In September 2026, Wushka lost estimated Share of Search among kids reading apps worldwide, from 1.5% to 0.48%.

Other head-to-heads among kids reading apps

How each brand is measured

Brandwave collects information about searches that people make online using Reading Eggs’ and Wushka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Reading Eggs

1 branded search term

  • readingeggs

Wushka

1 branded search term

  • wushka

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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